The time period just after the end of World War II was a prime time for new airlines to be born. Scandinavian Airlines is just one example. The one thing that marks this and other similar airlines is their resilience. Running an airline, and putting it into profits, is a tough job for any capable person. The courage to take risks and try new procedures is a feature seen in the most successful airlines. Scandinavian Airlines (SAS) exhibited these traits in 1954 when they became the first airline to operate a trans-polar route between Copenhagen and Los Angeles. The launching of this trans-polar route made Scandinavian Airlines very well known and was regarded as a real publicity coup for the airline that increased their business and profits. We will bring you more enlightening details about Scandinavian Airlines in this article.rnrnThe year 2006 yielded 42 billion Swedish Krona, or SEK for SAS. During 2006, SAS carried just over 25 million passengers to domestic and international destinations around the world. This statistic earned the company a 9th place standing in the top 10 airlines in Europe. SAS attributes this success to smart mergers and acquisitions. Plus, they are a founding member of the Star Alliance Group which is an aviation consortium. The innovative strategy of joining forces with many other airlines over the last half century has paid off in a number of ways for SAS. Marketing and brand awareness are key to the success of any airline. Scandanavian Airlines is known for the tremendous coup it created in brand awareness worldwide in the mid '50's. One of the things that happened during this time was a maiden flight over the North Pole to the west coast of the US and a city now known as Los Angeles. They then branded this services as "round the world service over the North Pole to Los Angeles". The exact route consisted of originating from Copenhagen and then on to Anchorage, Alaska and to Tokyo Japan.rnrnOne of the official entities of Scandinavian Airlines, in Norway, was called SAS Braathens. Another aspect of this company, Scandinavian Airlines Norge, was once another division. The SAS Norge was the result of a name change from Braathens to Norge after a merger with SAS Norway. This seemingly confusing name change was actually not that bad. This merger occurred as late as 2007 and is where the company still remains concerning the Norwegian operations of SAS. Norway, for instance, still utilizes Scandinavian Airlines Norge to handle flight operations that are domestic in nature. The other SAS partner countries are similar to Norway in that Norge handles all intercontinental flights. rnrnScandinavian Airlines is divided into unique business divisions according to their respective service areas. The main structure of this company, from the very beginning, has resembled an alliance between the financial investors and the different airlines in the group. SAS has now merged with all of the partner airlines and brought them into the conglomerate. Today, the company employs close to 16,000 employees who are spread out in the three partner countries of Denmark, Sweden and Norway.

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