Everything is treated as a commodity with varying levels of business potential.
Air travel joins the foray as the conventional method of purchasing physical tickets from equally physical agents is being overshadowed by the internet.
Possibly no one expected what going online entails as many services are being conducted in this mode.
Although mankind has yet to achieve the Star Trek mode of travel, scientists are probably working hard to make it a reality to alleviate travel woes.
On the same subject, flight brokers are rampantly gallivanting on the web to entice consumers with better prices.
The often used approach is the opportunity to enjoy discounts and savings as compared to buying a ticket directly from the airlines.
No different from the ticket agent of yesteryear, they now assume a new guise of air travel courtesy of the internet.
Their main objective is to collate flight details from their partner airlines and lay them out in a clean and orderly fashion for consumer's ease of perusal.
To ensure full flights, partners dangle incentives to encourage the drive to push sale of seats.
A win-win-win situation is thus garnered as packing full planes translates to healthy commissions.
A worthy note of consideration is the limitation of these service providers.
Due to tie-ups with specific partners laden with commissions and incentives, this entails vested interest which may not work in favor of the consumer.
A flight broker also does not carry information of non-partner airlines hence impeding the ability for fair comparison.
To overcome this hang-up in air travel, run a search via flight comparison sites to balance the scales.
Claiming to be independent, these alternatives cast a wider net of options.
In a bid for competition, airlines may also offer surprise offers with direct purchases.
The consumer need not give up as searching from various sources can yield results for worthy investment.