Stevia Gaining Wider Ground in the Soft Drinks Industry

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A Gradual Shift from Synthetic Sweeteners
The widespread use of artificial sweeteners like aspartame and sucralose by global soft drink giants might soon be looking out of the window now. A lot of research studies in the recent past have been highlighting the negative effects of using these sweeteners, particularly the carcinogenic effects of a few. There is a fast-paced trend of shunning artificial sweeteners, and using natural sweeteners such as Natural Stevia Sweetener, by major soft drink companies across the world.

The New Trend of Natural Sweetness
The immense popularity gained by Stevia-Natural Sweetener is owing to the fact that it is a completely safe and herbal product, naturally obtained from the leaves of the Stevia rebaudiana plant. Soft Drink consumers are vary of the fact that a lab synthesized sugar substitute might provide the much needed instant gratification that sugar provides, but could lead to multiple health issues in the long run. So for the fitness freaks who want to watch their calories in a completely natural way, Stevia sweet leaf is the way to go ahead!

Research on Sweeteners and Sugar Substitutes
Soft Drink corporations are spending millions of dollars on researching the best sweeteners and sugar substitutes, and so far, a unanimous trend of leaning towards the use of Stevia is being observed. Although there have been certain setbacks on the way, such as the withdrawal of Stevia from coke Vitaminwater, after a social media backlash over the change in taste, the overall prominence of Stevia in the global soft drink and beverages realm is only bound to increase. The initial alteration of taste might require a bit of getting used to, but research professionals are confident that the popularity of a natural sweetener like Stevia will only grow with time, with consumers appreciating its natural sweetness as well as medicinal benefits.

Benefits of Stevia vis-a-vis Sugar and Synthetic Sweeteners
In addition to the fact that Stevia is much higher on the sweetness index than sugar and is yet a zero-calorie natural sweetener, there are a lot of other therapeutic benefits associated with the use of Stevia Leaves. This wonderfully sweet, natural health supplement has been found to be effective in curing indigestion, heart ailments, hypertension, diabetes, obesity and also boosting your overall immunity levels. The after-taste of Stevia, which a few people might find bitter, takes a little time to get used to, but considering the enormity of advantages of using Stevia in the prolonged stevia-sugar comparison, Stevia wins hands-down with many more pros than cons. In fact, carefully dried and preserved Stevia leaves have more benefits as compared to fresh Stevia leaves, and can be easily used in their powdered form, or by brewing the same in water for preparing a beverage or syrup. A few manufacturers in the health care industry have also started manufacturing stevia tablets, but experts suggest the use of dried stevia leaves instead, since the processing of stevia leaves to prepare these tablets, strip the leaves of their natural goodness and healing properties.

A Glance at the Present Scenario
New brands such as Pepsi Next, coke Life and Dr Pepper are being launched by Soft Drink Manufacturers, and all of these have one thing in common- the use of Stevia instead of sugar. Consumers are gradually shying away from artificial sweeteners, and switching over to natural sugar-substitutes like Stevia, thus creating optimism amongst Stevia cultivators and suppliers.
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