The Philippines As a Key Destination for Emerging BPO Sectors

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Among the forecasted outsourcing trends this year is the emergence of new players in the market. Industries that include the likes of health care, insurance, and legal are slowly gaining prominence with their offshore efforts. In a realm that was once dominated by basic customer care services for telecommunication and finance companies, these emerging sectors are providing a new dimension to traditional BPO offerings. Specific processes like claims assistance are now marketed alongside voice and chat support for clients.

The Philippines has long been identified as an attractive location for establishing offshore operations. In the paper entitled Trends Impacting Global Services Offshoring: Will India Remain the World Leader? (published on the International Journal of Innovation, Management, and Technology), identified this Southeast Asian nation as having a labor force with a high degree of fluency in the English language. It is also fortunate to enjoy close cultural ties with the United States, which has the greatest volume of outsourcing activity for a developed country.

Furthermore, the Philippine economy was observed to have been doing a lot better than its neighbors during the global recession of 2008-2009. Having less dependency on exports, a flexible domestic intake, and remittances from over five million Overseas Filipino Workers (OFWs) have all contributed to lessening the impact of the said financial crisis. In fact, the country exhibited a 19% increase in IT and BPO-related incomes during this period. However, the nation's total economic advancement was reduced during 2011 because of inconsistent government spending coupled with a string of fiascoes touching on political and economic issues.

Despite these setbacks, the ousting of corrupt government officials and the implementation of a more stable economic program has helped turn the tide for this developing nation. In a report by the GMA News Network, seven Philippine cities were included in the Top 100 Global Outsourcing Destinations that was compiled by Tholons. The latter is a well-known services globalization and investment advisory firm. Leading the pack were major urban hubs Manila and Cebu which garnered the third and eighth spots respectively.

Refer to the list below for other cities that made the cut.

Davao City - position no. 70
Sta. Rosa City, Laguna - position no. 84
Iloilo City - position no. 93
Bacolod City - position no. 94
Baguio City - position no. 99

Tholons noted the Philippines as a promising offshore destination because it possessed an outsourcing bond that's maturing, improved macro-economic environment, and an expanding domestic market. It added that in the last year alone, the IT-BPO industry got a big boost from both large and mid-sized foreign providers.

Apart from a highly literate and fluent population, the country was seen as having an edge over other rising Asian stars like Malaysia because it invested heavily in training programs for BPO employees and managers. Such continued learning initiatives did not only provide trainees with basic outsourcing knowledge but also equipped them with skills that enabled them to compete with the best from around the world.
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