Before you dismiss mobile apps for business as a way to reach your audience start with your current lead generating approach.
Not happy with a consistent number of leads from your small business marketing efforts? Do your own mobile apps for business survey and do some crowd watching at your next coffee shop visit or trip to the grocery store or mall.
Do you notice a large number of people of all ages looking at their smart phone? Here's why mobile apps for business is where your audience has likely gone to in droves...
Traditional mediums such as newspapers, circulars and classifieds are down substantially in circulation and advertising spending over the last 10 years.
Radio, TV, e-mail and direct mail are flat.
Rapid growth in social media such as a Facebook business page and opt in strategies are expected for the next few years.
What's Driving the Mobile Apps for Business Trend?

• 35% of US adults have a smart phone within arm's reach 23 out of 24 hours a day.
  
• Smart phones are most commonly used for texting, internet searching and games; MORE activities than making phone calls.
  
• There are already 98 million smart phone users in the U.
  S.
  
• Explosive growth is expected (1 billion users globally by 2016).
  

With intense competition among manufacturers and growing PC like power in smaller devices make mobile apps for business a must have customer reach tool.
Why Smart Mobile Apps for Business Make Better Connections With millions gone mobile your most interested prospects and customers can carry your small business apps in their pocket or purse nearly 24/7.
94% of text messages are read compared to only 4% of emails.
Even less for direct mail.
Social media mobile apps for business such as Facebook for small business is one of the highest growth areas for both traffic and advertising spending.

• The average user spend 57 minutes a day on Facebook.
  
• A person is 4 times more likely to buy when recommended by a Facebook friend.
  

Smart phones and the mobile apps for business they can carry are the keys to engage a large and fast growing audience interested in your products and services.
Is My Yellow Page Listing One of the Smart Mobile Apps for Business? Here's a fun way to learn quickly at what the incredible power of smart mobile apps for business can do to grow more leads, convert more customers and increase your sales.
We'll contrast the 100 year old Yellow Page listing as a representative sample of the traditional local search oriented small business advertising.
Today's smart mobile apps for business feature...

• The ability to have your business in your customers and interested prospects pockets and purses 24/7.
  When is the last time you saw shoppers carrying around the latest yellow book at your local mall?
• Engaging your customers with fun and interesting content about your business that they would want to share with their circle of friends.
  How many times in the last 6 months has a new customer come to you with your yellow page ad cut out that a friend had given them?
• Be able to quickly capture prospects contact information.
  Count the number of calls you received in the last year by someone from your yellow page ad to give them their e-mail or address to receive your latest newsletter.
  
• Have your prospects and customers read 94% of your featured promotional specials you send them? What % of prospects do you think who see your yellow page ad (along with dozens of competitors usually) actually take the time to at least read it or visit your web site for more information?
• Engage your customers with fun and easy time saving steps such a pre-ordering and even paying for their menu choice in advance at your restaurant.
  Try that request out on your Yellow Page Representative and see how they respond.
  
• Spontaneous and quick incentives and contests tailored in response to current news or business circumstances.
  Call up your Yellow Book Representative and ask her to update your listing with your newest and greatest promotion.
  Simply request them to reprint and distribute the book again tomorrow on your behalf at no extra cost.
  
• Your most creative and fun promotions can easily go viral with mobile apps for business and build amazing awareness quickly in your target market.
  When is the last time your most raving yellow page customer took the time, on their own initiative, to make 50 copies of your print ad and snail mail it, chain letter style, to fifty of their friends asking them to do the same?
• Visual multi-media platforms like smartphones and tablets engage, connects and sells at much higher rates.
  When is the last time your yellow page listing turned a different color and played back your voice to your customers?

I hope you had as much fun reading this comparison of smart mobile apps for business as I did imagining everyone carrying a yellow book around the mall! The reach and potential to engage personally with your target audience with smart mobile apps for business is enormous.