You may be thinking about hiring the services of a search engine optimisation consultant, but you don't know exactly what they do. The aim of this article is to help you understand some of the work you should expect them to perform on a regular basis as part of the ongoing services.
The first thing any search engine optimisation consultant should do is to speak to you about keywords. Before any work can be done properly, the search engine optimisation consultant needs to identify the keywords which you website should look to be targeting. This would normally be based on your budget. For example, if you have a budget of $10,000 per month, you may look to target keywords with several million searches per month. If you only have a small budget it would be more effective to target realistic keyword which will no doubt have a smaller number of searches per month.
Once a budget and keyword have been set, the site should be optimised for those keywords. The search engine optimisation consultant will (or should) look at the competing websites, and determine the strategy being used by them. A large number of on-site factors need to be looked at and configured correctly. These include keyword density, meta tags, headers, bold text, page length, load times, inbound links, out links and many other factors. Making these changes will require access to your website files, or the CMS system if you are using a content management system.
Once the onsite factors have been properly configured, the search engine optimisation consultant will look to perform some off-site SEO. This will include creating backlinks to your site as well as enhancing the social awareness of your site.
Creating backlinks by the search engine optimisation consultant is done using a variety of methods. For example, they may create articles on article directory websites. These articles will link-back to your main website. They may then even create links going to the articles, which is known as multi-level linking.
It is also important to have fresh content on your website, and the search engine optimisation consultant should keep this in mind. Your website should have a blog, with content changing on a regular basis. Google now considers fresh content to be a major factor in SEO.
By linking your blog to facebook and twitter, and creating auto-processes it can be possible to update your social network in a automated fashion. This is both time saving as well as good practise. It lets Google know that you are socially active, which is becoming a bigger factor with recent changes Google have made to their search algorithms.
Most importantly, ensure you have a good relationship with your search engine optimisation consultant, and that you understand what is being done. Your search engine optimisation consultant should provide regular reports, and you should read these reports and understand their content. Google is making changes on a weekly basis, and you need to stay ahead of the game in order to beat the other competing sites in your sector.
The first thing any search engine optimisation consultant should do is to speak to you about keywords. Before any work can be done properly, the search engine optimisation consultant needs to identify the keywords which you website should look to be targeting. This would normally be based on your budget. For example, if you have a budget of $10,000 per month, you may look to target keywords with several million searches per month. If you only have a small budget it would be more effective to target realistic keyword which will no doubt have a smaller number of searches per month.
Once a budget and keyword have been set, the site should be optimised for those keywords. The search engine optimisation consultant will (or should) look at the competing websites, and determine the strategy being used by them. A large number of on-site factors need to be looked at and configured correctly. These include keyword density, meta tags, headers, bold text, page length, load times, inbound links, out links and many other factors. Making these changes will require access to your website files, or the CMS system if you are using a content management system.
Once the onsite factors have been properly configured, the search engine optimisation consultant will look to perform some off-site SEO. This will include creating backlinks to your site as well as enhancing the social awareness of your site.
Creating backlinks by the search engine optimisation consultant is done using a variety of methods. For example, they may create articles on article directory websites. These articles will link-back to your main website. They may then even create links going to the articles, which is known as multi-level linking.
It is also important to have fresh content on your website, and the search engine optimisation consultant should keep this in mind. Your website should have a blog, with content changing on a regular basis. Google now considers fresh content to be a major factor in SEO.
By linking your blog to facebook and twitter, and creating auto-processes it can be possible to update your social network in a automated fashion. This is both time saving as well as good practise. It lets Google know that you are socially active, which is becoming a bigger factor with recent changes Google have made to their search algorithms.
Most importantly, ensure you have a good relationship with your search engine optimisation consultant, and that you understand what is being done. Your search engine optimisation consultant should provide regular reports, and you should read these reports and understand their content. Google is making changes on a weekly basis, and you need to stay ahead of the game in order to beat the other competing sites in your sector.