This may come as a surprise to you, but wrinkle reduction is a straightforward process. If you've been using skin creams for years, your mouth my be hanging up in disbelief right now. But, really, I'm not exaggerating. It's hard to believe what I say since you've probably been disappointed by most of the wrinkle correction creams you've bought in the past. You're not alone in that sentiment; I would guess that most skincare products on the market are either totally ineffective or marginally effective.

Why are most skin creams worthless?
 
Well, for one, no scientific expertise went into formulating them. A company generally throws together a few cheap synthetic ingredients and makes it smell nice and, voila, they have a wrinkle reduction product to sell. Only then, when it comes to marketing and advertising, does their expertise kick in. There's no government agency in the United States overseeing the skincare and cosmetics industry, so this business model of producing cheap products and marketing them heavily is widespread.
 
As a consumer, falling into this web of advertising is almost unavoidable. But if you know the three following wrinkle correction secrets, you'll never get stuck again. They are not really secrets though, more like little-known facts. If you know anything about how skin works, you probably already know them. The three facts are the root causes of skin wrinkles.
 
Here's the three major ones:

1. Collagen and elastin production slowdown



2. The breakdown of hyaluronic acid



3. Free radical oxidation

Have you heard of these before? Well, from now on, as you shop for wrinke reduction creams, these should be at the front of your mind. To be effective in smoothing out wrinkles, a skin cream has to address all three of these skin agers.
 
Let's go over the breakdown of hyaluronic acid; this one is probably the most unknown to you. Hyaluronic gives collagen and elastin (two skin proteins) fibers their skickiness. When the levels of this acid drop with age, your skin looks older and dark circles under the eyes appear. Is there a way to naturally maintain hyaluronic acid levels in your skin?
 
Yes, there is. When you get older, a harmul enzyme called hyaluronidase becomes active and starts breaking down hyaluronic acid. But the good news is that there are natural substances that block this enzyme. One such ingredient is an extract from sea kelp in the Japanese Sea.
 
Instead of making this article super long, at my website I laid out all the information about maintaing a good supply of hyaluronic acid. You can also learn about the two other important skin agers and how to combat them. You see, I give you the truth; wrinkle reduction is simple if you know the secrets (scientific facts) behind skin aging.