What if there were a way to convert visitors to your landing page into customers - would you do it? The problem is getting visitors to act once they arrive at a landing page, which often occurs after they've taken some action, such as clicking on a link or an ad.
Visitors are frequently trying to resolve a problem or they may just be doing research.
You'd like them to follow through with the requested call for action.
Your content should address visitors' concerns, answer their unasked questions, and give them a compelling reason to act.
Whether they're researching or intending to buy, you want visitors to put aside any objections and love your product or service enough to induce them to act immediately.
How can you do this? Follow the step-by-step approach below:

• Inject emotion into your copy.
  Don't just tell a visitor about what will happen if they take the requested action, but create an emotional desire to do so.
  People purchase on emotion, and then justify their actions with logic.
  
• Make your copy easy to scan.
  Web visitors scan rather than read, so make copy easily scannable and engaging.
  You can use bullets, or highlight selected keywords.
  Subheadings help, too.
  You'll want to put the most important information at the beginning, just in case the visitor doesn't read through to the end.
  
• Why did the visitor arrive at the landing page? When a visitor arrives at a landing page, it's because they clicked on a button or took some other action.
  They were seeking to solve a problem or research an issue.
  Make sure that you address what you perceive the problem is, from the visitor's perspective.
  
• What is possible if the visitor takes the requested action? Your copy should create an image of what is possible in the mind of the visitor to let them know what could happen if they take the requested action.
  This helps to develop an emotional response to encourage visitors to respond to the call for action.
  
• The call for action.
  Tell visitors what they should do, such as register, sign up, opt-in, or buy a product or service.
  Make it easy to fulfill the requested action.
  
• Include testimonials.
  Testimonials help visitors envision how taking the requested action will resolve their problem and what it will feel like afterwards.
  Knowing in advance what can be expected reduces any fear that visitors may have about following through on the call for action.
  
• Include auto-responder emails and follow up! You can automate the procedure to let visitors know that their call to action has been received and you intend to follow through with the request.
  

A good landing page fulfills the visitor's expectations upon arrival and compels visitors to take the requested action.
Landing pages are not difficult to construct, but with a few helpful hints, they can be very successful in increasing product sales.