Bail agents know there is a very high probability that some of their clients will be arrested more than once in their lives.
In fact, more than 67 percent of the nation's jail population will be rearrested within three years of their release.
This means that these individuals could potentially become repeat customers.
Thus, it makes sense to keep in touch with your current clients even after sentencing.
Keeping your client base close is easier than ever with the use of social networking and other inexpensive or free networking tools.
1.
Business cards: contact information they can carry Perhaps the most important way you can keep in touch with your clients is with your business card.
It is not expensive for bail agents to have business cards printed, and professional-looking business cards can leave a lasting impression on your clients.
2.
Snail mail: postcards, cards and brochures Mailing postcards to your clients is an inexpensive way to provide them with your contact information.
Mailing brochures might be a little more expensive, but they offer more space to share information about your business with your clients.
You can send these out to all of your clients at once in a routine mailing.
For a more personal touch, consider:

• Birthday cards
• Holiday cards
• "Good luck on your sentencing" cards
• Sentencing date reminder cards

3.
Creating an email contact list Email your clients a few times a year to remind them of your services and to build lasting relationships.
Offering tips, advice or other interesting information (for example, the local football team's schedule) within these emails encourages your clients to keep reading your emails on a regular basis.
4.
Social networking pages: building "friendships" with clients Using Facebook, Twitter, and MySpace, you can create profiles for your business and stay linked with your clients online.
You can set these profiles up yourself online very easily.
Once you have established social networking, though, it is important to stay on top of it.
If you aren't using twitter regularly, or you aren't including interesting news about your company or timely events, then you may not attract many followers.
Also consider working with a social networking or marketing specialist to learn more about enhancing your profiles and maximizing their effectiveness.
Establishing a long-term relationship is easy Bail agents can use many inexpensive methods to stay in touch with their clients.
Some of these methods above are free, and can produce great results for a business centered around bail bonds.