Search engine optimization is crucial to online marketing success, and in general business success for that matter.
There are virtually endless techniques that today's online marketers use to achieve top results, but there are 4 that outweigh all types.
SEO techniques are often highly debated, but these are in my opinion the top 4 things that the search engines weigh the most, and yes, these are in order of importance.
Inbound Links Inbound links are the currency on the internet today.
I have seen tons of websites do very well with little or no content and even poorly optimized that rank very well because of the sheer amount of quality inbound links.
It's no secret that search engines put the most weight on inbound links.
Title Tags Second to inbound links, title tags are extremely powerful in gaining top results in the serps.
Title tags are one of the most direct ways to tell the search engines what your page is about, and if optimized properly, can net great seo results.
Content We've heard "content is king" for years and years and it is still crucial, but not the final say all anymore without other things supporting the content, like links.
URL Just like I mentioned above that I've seen sites do well with nothing other than good volume of quality links; I've also seen sites do extremely well in the serps solely on the keyword rich domain name.
I've literally seen brand new websites gain top rankings for competitive phrases just because they have a great URL.
There has been great debate on the value search engines place on keywords in the URL, and I wouldn't put it in the top 4 for no reason.
Like I mentioned, I have seen sites with good domain names do well time and time again.
The main stickler now is that most of the good domains are already taken.
So do your research before you register a domain!
There are virtually endless techniques that today's online marketers use to achieve top results, but there are 4 that outweigh all types.
SEO techniques are often highly debated, but these are in my opinion the top 4 things that the search engines weigh the most, and yes, these are in order of importance.
Inbound Links Inbound links are the currency on the internet today.
I have seen tons of websites do very well with little or no content and even poorly optimized that rank very well because of the sheer amount of quality inbound links.
It's no secret that search engines put the most weight on inbound links.
Title Tags Second to inbound links, title tags are extremely powerful in gaining top results in the serps.
Title tags are one of the most direct ways to tell the search engines what your page is about, and if optimized properly, can net great seo results.
Content We've heard "content is king" for years and years and it is still crucial, but not the final say all anymore without other things supporting the content, like links.
URL Just like I mentioned above that I've seen sites do well with nothing other than good volume of quality links; I've also seen sites do extremely well in the serps solely on the keyword rich domain name.
I've literally seen brand new websites gain top rankings for competitive phrases just because they have a great URL.
There has been great debate on the value search engines place on keywords in the URL, and I wouldn't put it in the top 4 for no reason.
Like I mentioned, I have seen sites with good domain names do well time and time again.
The main stickler now is that most of the good domains are already taken.
So do your research before you register a domain!