Mobile Searches Overtake Desktop Searches, Confirms Google
The sharp increase in Smartphone users is the main reason behind the growth in mobile web searches. People now prefer mobile phone over the desktop as it is easy to carry and can be accessed anywhere in any situation. The credit for increase in mobile web searches also goes to the telecom companies that offer high speed internet service. Most of the people in India, US and Japan use high speed internet connection to search information on the mobile devices. Earlier, people were forced to do searches on the desktop or computers as the mobile internet speed were used to be very low. The advancement of technology and growing competition in mobile market made internet access easy on the mobile or Smartphones. The best thing about Smartphone is, it comprises of high speed web browser that help in finding the information with great ease.
The expert professionals of Google smartly read the mind of internet users and launched mobile-friendly update to provide the best search result. This latest update is aimed at providing the top ranking to the sites comprising of Responsive Website Designing Company. From now onwards, only those websites that have mobile compatible designs get ranking in the mobile search results. It is a great step taken by Google to make mobile web searches hassle-free for the users. Before the launch of this latest update, there were not criteria to rank a website as per the mobile compatibility. Users were forced to visit desktop based websites on their mobile phones. It was very problematic form them. Hence, Google launched the latest mobile-friendly update. The sharp increase in mobile web searches is also due to the new mobile-friendly update. Further, the expert professionals of Google are now focusing on the mobile web users as they are the future of internet search market.