Custom 404 Pages: Pretty often you see people typing in the wrong URL or misspelling it, because of which they end up on a 404 Page which gives up the error of page not found. So how do 404 errors connect to the topic of this article, which is designing professional web pages? The relevance is that when a prospect reaches your 404 page, he or she is likely to click away and never find your active pages. The way to solve this problem is to build a 404 page that gives the prospect a path back to an active page on your site. The number of visitors you can lose to a 404 page can add up over time, and many people who end up there don't realize they made a mistake and will think your site is broken. There's no one right way to custom design your 404 page; just make it a direct path to your site and you can't go wrong.
Make sure you have RSS Auto-Discovery: If you offer an RSS feed of your website's content (which you should be doing), be sure that you have an auto-discovery code in your website's header. This makes it easier for the different browsers and RSS readers to automatically find your feed and let people know that they can use it. RSS feeds are a great way to get your content out there as well as let people know when you have made changes to your website so putting this feature in will make a major difference.
You should always make use of the alt tags in your images regardless of what they are. You will get a little bit of SEO points from them, but mainly we speak of visitors who may be visually impaired. Not using the alt tag will not doom your SEO efforts, so it is mainly for those with vision problems. There are other on page SEO elements, and the alt tag is just one of them. It is easy to write a line or two in the alt tag so the person knows what the picture is. So do not just do this for one or two graphics but all of them.
What we discussed in the above article is pretty basic, but many webmasters tend to ignore even the basics, which costs them heavily in the long run. Most IM marketers can get by with just learning about some of the fundamentals of site design.
Make sure you have RSS Auto-Discovery: If you offer an RSS feed of your website's content (which you should be doing), be sure that you have an auto-discovery code in your website's header. This makes it easier for the different browsers and RSS readers to automatically find your feed and let people know that they can use it. RSS feeds are a great way to get your content out there as well as let people know when you have made changes to your website so putting this feature in will make a major difference.
You should always make use of the alt tags in your images regardless of what they are. You will get a little bit of SEO points from them, but mainly we speak of visitors who may be visually impaired. Not using the alt tag will not doom your SEO efforts, so it is mainly for those with vision problems. There are other on page SEO elements, and the alt tag is just one of them. It is easy to write a line or two in the alt tag so the person knows what the picture is. So do not just do this for one or two graphics but all of them.
What we discussed in the above article is pretty basic, but many webmasters tend to ignore even the basics, which costs them heavily in the long run. Most IM marketers can get by with just learning about some of the fundamentals of site design.