No matter the product or the service, a brand name nearly always trumps its generic counterparts. While this notion can be seen in smaller, less consequential aspects of life, it is present in the larger ones, as well – including purchasing a home. Like any product, a brand is considered reliable, associated with quality, and offers familiarity; generic or less-known, on the other hand, has a greater amount of perceived uncertainty. Because of this, those looking to buy or sell a home should go with Keller Williams®.
Founded in 1983 by Gary Keller and Joe Williams, Keller Williams® has since grown into the second-largest residential real estate company in the United States. Presently, Keller Williams® has 80,000 agents spread out over 690 real estate centers in the United States and Canada.
Local knowledge and personalization are often thought to be absent from chains, real estate or not, but this is not the case with Keller Williams® agents. Instead, each agent has specialized knowledge of his or her locality, including each town and neighborhood and market conditions. Because home-buying is a far more significant decision than it used to be, and a buyer and seller both want to have a much information and support as possible.
If you are in the process of buying a home, what should you have completed before contacting a Keller Williams® agent? Any homebuyer, first, must have a clear idea of his or her ideal property. Before even looking at advertisements or contacting an agent, a homebuyer should have a general ideal of the location of a potential home – an urban, suburban, or rural area – and the type of property, such as a single- or multi-family home, condominium, or townhouse. Beyond these two significant factors, the homebuyer should have specific features in mind, such as number of bedrooms, surrounding grounds, the neighborhood, and school quality.
Like any other realtor, a Keller Williams® agent wants to know the type of property you have in mind for your search. At the same time, though, an agent wants to know the state of your finances for buying a home, as a pre-approved mortgage can narrow your search even more. Before contacting an agent, make sure your credit history is in good condition, and get pre-approval for a mortgage from a lender.
Founded in 1983 by Gary Keller and Joe Williams, Keller Williams® has since grown into the second-largest residential real estate company in the United States. Presently, Keller Williams® has 80,000 agents spread out over 690 real estate centers in the United States and Canada.
Local knowledge and personalization are often thought to be absent from chains, real estate or not, but this is not the case with Keller Williams® agents. Instead, each agent has specialized knowledge of his or her locality, including each town and neighborhood and market conditions. Because home-buying is a far more significant decision than it used to be, and a buyer and seller both want to have a much information and support as possible.
If you are in the process of buying a home, what should you have completed before contacting a Keller Williams® agent? Any homebuyer, first, must have a clear idea of his or her ideal property. Before even looking at advertisements or contacting an agent, a homebuyer should have a general ideal of the location of a potential home – an urban, suburban, or rural area – and the type of property, such as a single- or multi-family home, condominium, or townhouse. Beyond these two significant factors, the homebuyer should have specific features in mind, such as number of bedrooms, surrounding grounds, the neighborhood, and school quality.
Like any other realtor, a Keller Williams® agent wants to know the type of property you have in mind for your search. At the same time, though, an agent wants to know the state of your finances for buying a home, as a pre-approved mortgage can narrow your search even more. Before contacting an agent, make sure your credit history is in good condition, and get pre-approval for a mortgage from a lender.