Take Advantage of Online Marketing"s Most Underestimated Tool
One of the most underestimated aspects of a website is a web page sitemap. This is because many people believe a web page sitemap to be a glorified table of contents. Well it is, but it is glorified for a reason. Web page sitemaps can help drive traffic to your business website and increase its search engine rankings. Whether you have an established website or one that's new and has a few links, a sitemap can increase visibility and help viewers access more of your content.
Organization to Keep Visitors Viewing
Keeping your website well-organized is the key to keeping viewers on site and searching content. If your navigation buttons are confusing and keep shifting positions from page to page, chances are viewers will not tolerate the added stress and go straight to your competitors for the information they need. A sitemap will help you organize your content and keep your site easy to use.
SEO: Gating Unique Keywords
Search engines play a huge role in making the current scenario work. Major search engine service providers, like Google, create user interfaces that allow for their users to enter words, or keywords, relating to what they are searching for. Various methods are then employed in order to search for the content links. Either they employ purely organic searches, which lists matches to the keywords regardless of whether they are paid or not, or they utilize crawler search engines. Crawler search engines simulate the crawling movement when they travel through the codes of each website and deciphering relationships between links and pages.
Getting the Most from Keywords and Link Backs
Sitemaps are a great place for links and keywords, which both enable search engines to access the information and rank the site. It begins with page titles. First you should be paying careful attention to your page titles and maybe use them as links for your sitemap. If you do not have links to every page on your site, a sitemap can help consolidate your content and add more links and keywords. Not to mention that it also adds another searchable page to your website.
Few points that must be keep in mind while designing any site:
No frame sites.
Meta tags should be properly placed.
Keywords should be added adequately at right place.
Not to have keyword stuffing.
Use high quality relevant contents.
Avoid the use of duplicate contents.
Make less use of flash.
Keep in mind what type of visitors you are trying to catch.
Avoid the use of common spamming tactics.
Avoid too many graphics.
And many more..........
How to increases web traffic
The idea is to send targeted web traffic to your minisites that focuses on selling one specific product or service, whether that is an e-book, membership subscription, multi media course or some specific service. This product should be something that provides a solution to people within a specific market. It should either be a solution to a problem they have or something that can help them achieve a desired goal.
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