For advertising a product, facility or a service, picture is the best. But the picture should portray the object in question in its full form. For instance the photo should reveal everything including functionality and usability of the object. A commercial photographer can do this job as he is the person who understands the importance of pictures and who can see the object in question from the point of a consumer.Consumer is important. A product is launched and the manufacturer expects it to become a hit in the consumer market. For instance take a hotel that is just opened for the vacationers. The hotel wants people to know about its services, facilities and everything it has to offer. It creates a website for Internet marketing. Also it uses print media for business promotion. The hotel contacts a cameraman and gets some amazing pictures of its facility. The pictures are posted on Internet and also used for print marketing.

Here it is necessary to mention that the pictures are taken from different angles including from the sky. If the need arises, the cameraman would ask for an aircraft that could take the professional to a height from where the cameraman can view the entire facility as one unit. It is these pictures that speak volumes of the thing in question.Commercial photographer is actually an ad copy writer who writes compelling advertisements with his instrument that is a camera. Pictures taken from different angles are pasted together so that they viewer can see the object from every angle and understand its functionality. The specialty of the object is highlighted so that it interests the viewer.

Every product has some special features that viewers can't find unless they features are highlighted. It is where commercial photographer enters into the scene. He is briefed about the product and then everything is left on his conscience. The cameraman looks at the product; finds special features and then locates the angles from where the features can be best highlighted. It is really difficult photography.The role of a commercial photographer is to project a product in a way that the viewers find no difficulty in understanding the functionality and usability of the product. It is difficult photography and time consuming as well. You can't expect a cameraman to come and click some pictures. The cameraman would first see the usefulness of the product. He would assess the strength of the product and then take pictures with targeted audiences in mind.