Do you own a small Business? Are you worried about the Future? Since the economic bubble burst the horizon is dark.
The well-known Internet marketer Frank Kern recently warned against falling into the Cycle of Doom.
In other words if your customers have less money it may be tempting to simply reduce your prices.
But the chances are you will have to keep on cutting and surviving on less and less.
Well the good news is that there is an alternative.
In this article I am going to reveal 6 ways to help you find and develop new customers ( with Money ) and thereby increase your sales - through the roof.
The secret lays in leveraging the power of the internet.
Many of you may say, "Oh I have a web site, Yes, that's all taken care of ".
But is it? Does your web site actually earn you money or just cost you money.
The surprising fact is that most sites are just put up on the internet and forgotten.
They sit there for years and do nothing or very little.
Well whether you currently have a site or not here are the 6 actions you can get started on today! 1.
Get a web site.
These days it is easier than ever.
Use Word Press and set up your first site in no time at all.
You only need a few pages of content and maybe a contact and privacy page.
You can use your site to target the right customers.
2.
Automate your Customer List building.
Set up an auto responder on your site so you can capture the contact details of visitors.
It is often said that the money is in the list.
Start creating your list of potential and actual customers.
Send messages to your list to develop customer loyalty.
You can send them content that interests them as well as sales promotions etc.
3.
Make a simple sales video using a power point presentation and either set it to music or provide a narrative.
This entire process can be done in less than 30 minutes even if you are a beginner.
You can then place the video on your site and also upload it to YouTube and other video services.
4.
Collect your customer's mobile numbers and use text messages for special promotions.
You can also use new technology to advertise on smart phones.
Soon all you customers will have these phones.
5.
Set up sites for your business on the Social Directories such as Facebook, Twitter, LinkedIn etc.
The marketing potential here to target the right customers is huge and we are just at the beginning of the gold rush.
Remember to try and harmonise all you sites, letterheads, business cards etc with your business brand.
6.
Learn how to make your site show up to Google and the search engines.
In a nutshell you'll need the following: i.
On page optimization.
ii Link building.
iii.
Directory submissions.
This will get you off to a good start.
There is plenty of free advice available on the Internet or you can outsource this part to an expert.
7.
Did I say 6 ways? Well here is a bonus.
If you have a shop or local business check out Google Places and find your free Google listing.
Don't forget to claim you place and stop being invisible.
The well-known Internet marketer Frank Kern recently warned against falling into the Cycle of Doom.
In other words if your customers have less money it may be tempting to simply reduce your prices.
But the chances are you will have to keep on cutting and surviving on less and less.
Well the good news is that there is an alternative.
In this article I am going to reveal 6 ways to help you find and develop new customers ( with Money ) and thereby increase your sales - through the roof.
The secret lays in leveraging the power of the internet.
Many of you may say, "Oh I have a web site, Yes, that's all taken care of ".
But is it? Does your web site actually earn you money or just cost you money.
The surprising fact is that most sites are just put up on the internet and forgotten.
They sit there for years and do nothing or very little.
Well whether you currently have a site or not here are the 6 actions you can get started on today! 1.
Get a web site.
These days it is easier than ever.
Use Word Press and set up your first site in no time at all.
You only need a few pages of content and maybe a contact and privacy page.
You can use your site to target the right customers.
2.
Automate your Customer List building.
Set up an auto responder on your site so you can capture the contact details of visitors.
It is often said that the money is in the list.
Start creating your list of potential and actual customers.
Send messages to your list to develop customer loyalty.
You can send them content that interests them as well as sales promotions etc.
3.
Make a simple sales video using a power point presentation and either set it to music or provide a narrative.
This entire process can be done in less than 30 minutes even if you are a beginner.
You can then place the video on your site and also upload it to YouTube and other video services.
4.
Collect your customer's mobile numbers and use text messages for special promotions.
You can also use new technology to advertise on smart phones.
Soon all you customers will have these phones.
5.
Set up sites for your business on the Social Directories such as Facebook, Twitter, LinkedIn etc.
The marketing potential here to target the right customers is huge and we are just at the beginning of the gold rush.
Remember to try and harmonise all you sites, letterheads, business cards etc with your business brand.
6.
Learn how to make your site show up to Google and the search engines.
In a nutshell you'll need the following: i.
On page optimization.
ii Link building.
iii.
Directory submissions.
This will get you off to a good start.
There is plenty of free advice available on the Internet or you can outsource this part to an expert.
7.
Did I say 6 ways? Well here is a bonus.
If you have a shop or local business check out Google Places and find your free Google listing.
Don't forget to claim you place and stop being invisible.