London Olympics are in full swings, and the sports brand are racing in betting Olympic marketing. However, a high level of sports brand inventory is still fermenting. Not only the domestic brands, Nike and other international brands are also fighting in promotion strategy. In earlier time, the journalist came to a shop located in Shanghai Chang Ning District of Nike. An official of the store told reporters that the old style minimum discount is for almost 4% sales and the new ones are generally listing in the 8 to 9 folds. The reporter asked about the recent store sales, but the official said this cannot reveal. However, since journalists came in and left the Nike store, the customer is also few.
Previously, Nike released the fourth quarter report shows that as sales revenue of Nike's second-largest market in the Greater China market, the downward trend appears in the fourth quarter. In this quarter, in greater Chinese district, Nike shoes, apparel, accessories and goods sales revenue is $667 million, matched with the third quarter it has dropped by 3.89%. The earnings also show that contrary to the sales of Nike's inventory growth. Untill May 2012, Nike inventory is $ 3.35 billion. And in the same period last year, it is $2.715 billion, increasing by 23.39%.
Ma Gang of the daily economic news said since stock is large, many goods were not bought by people, distributors dare not buy a large purchase, the orders would be less and selling is slackened. And further slackening selling will certainly impact the stock. Morgan Stanley reporters in the fourth season of 2012, Nike international coming orders growth slow down to 12% from 18%, particularly in China's orders from 20% to 2% growth sharply.
In July, the Nike global direct factory flagship Wan Outlets store opened in Guangzhou. Two days before the opening, all the commodities are opened promotion of when full of 600 Yuan minus 100 Yuan, and there is discount 20% on the basis of 3 discount off. "I remember the first two years, only Nike internal staff can enjoy the merchandise of 7 discount and now the many goods are 4 or 5 folds" a consumer told the Daily Economic News reporter. Belle International Group and Pou Sheng International Group are the main distributor of Nike and Adidas Greater China district, these two main dealers operating are under great pressure.
Pou Sheng Group the middle speech by the end of March 2012 revealed that its stock has been 554 million US Dollars, to up 37.16% year by year. It also shows that, Pao Sheng Group business benefits are 71.6% and compared to the same period last year it is $12 million. And in the tail of March the corporate deficit is $15.7 million. The company explained one of the loss reasons is to increase sales to reduce the discount rate to customers and are committed to reducing the growing backlog of inventory. By the end of March 31, the corporate trademark agent operation revenue is less than the same period last year and decreased by 3.6% to $27.6 million.
Previously, Nike released the fourth quarter report shows that as sales revenue of Nike's second-largest market in the Greater China market, the downward trend appears in the fourth quarter. In this quarter, in greater Chinese district, Nike shoes, apparel, accessories and goods sales revenue is $667 million, matched with the third quarter it has dropped by 3.89%. The earnings also show that contrary to the sales of Nike's inventory growth. Untill May 2012, Nike inventory is $ 3.35 billion. And in the same period last year, it is $2.715 billion, increasing by 23.39%.
Ma Gang of the daily economic news said since stock is large, many goods were not bought by people, distributors dare not buy a large purchase, the orders would be less and selling is slackened. And further slackening selling will certainly impact the stock. Morgan Stanley reporters in the fourth season of 2012, Nike international coming orders growth slow down to 12% from 18%, particularly in China's orders from 20% to 2% growth sharply.
In July, the Nike global direct factory flagship Wan Outlets store opened in Guangzhou. Two days before the opening, all the commodities are opened promotion of when full of 600 Yuan minus 100 Yuan, and there is discount 20% on the basis of 3 discount off. "I remember the first two years, only Nike internal staff can enjoy the merchandise of 7 discount and now the many goods are 4 or 5 folds" a consumer told the Daily Economic News reporter. Belle International Group and Pou Sheng International Group are the main distributor of Nike and Adidas Greater China district, these two main dealers operating are under great pressure.
Pou Sheng Group the middle speech by the end of March 2012 revealed that its stock has been 554 million US Dollars, to up 37.16% year by year. It also shows that, Pao Sheng Group business benefits are 71.6% and compared to the same period last year it is $12 million. And in the tail of March the corporate deficit is $15.7 million. The company explained one of the loss reasons is to increase sales to reduce the discount rate to customers and are committed to reducing the growing backlog of inventory. By the end of March 31, the corporate trademark agent operation revenue is less than the same period last year and decreased by 3.6% to $27.6 million.