Understanding What Buyers Want and Using It to Your Advantage
It's a place they spend most of their time.
They can relax, eat a good meal, spend time with their loved ones, and be comfortable.
When buyers initially start thinking about a new home, they will first think about how convenient and enjoyable it will be for them.
Once the real searching begins, they want to find a good neighborhood.
In order to show a buyer that your house is located in a quality area, it is a great idea to have little booklet made up that tells them about the conveniences and opportunities their family can enjoy.
It doesn't have to be professionally made.
Even a sheet of paper that lists some of the most interesting aspects about the city will be good enough.
You can also look up some interesting information about your city online and print it out and give it to them.
It can offer information about the local schools, entertainment, parks, recreation, and so much more.
When they are looking at a house, they usually want it to be as move in ready as possible.
Most families don't want to do any extra work.
It is often investors who are looking for houses that need repairs.
Give a buyer what they want by removing excess furniture in the house, washing the windows, and tidying up the outside, so the house will look pleasing to them.
Buyers also like freebies, such as new appliances.
You can offer them a new stove or washing machine--their choice if they offer full price for your house.
They pick among the appliances in the price range you specify and then you pay for it.
The good part is that it will only cost you $250-$350.
However, because they have received something for free, they may be much more willing to go up thousands of dollars in price.
If you make the mistake of buying an appliance ahead of time and telling them it's new as they inspect the house, they will take a quick note of it and then move on because they will see it as just another part of the property.
Concessions are another big thing buyers want.
One way to draw a lot of buyers to your property is to offer to pay for 3% of their closing costs if they offer full price.
However, if you are paying 3% out of your total equity, you may feel like you are losing money.
However, if you raise your listing price up another 3% higher than the original listing price you were going to sell at, you will be able to save the buyer 3% in out of pocket closing cost expenses and still get what you were hoping for from the sale of the property.