The story behind the Smashbox brand is as unique as the make-up products themselves. Founders Dean and Davis Factor are LA-based brothers with a prestigious cosmetic heritage: they are the great-grandsons of make-up giant, Max Factor.
However, the Smashbox label has very much established itself as its own brand. Having set up the renowned Smashbox Studios, comprised of a modelling agency, a photography studio and a clothing line, the Factor brothers turned their attentions to cosmetics. With the aim of developing a make-up range that would be suitable for everyday use, whilst also minimising the need for touch-ups within challenging studio environments, they launched Smashbox Cosmetics in 1996. Just four years later, Smashbox launched the Photo Finish Foundation Primer which would become their signature product. Keeping a firm focus on the trends of tomorrow, Smashbox has succeeded in connecting with younger generations, inspiring wearers to be their €most kickass beautiful€ selves.
Soon enough, the long-lasting Smashbox products attracted the attention of various celebrity A-listers, in much the same way that Max Factor cosmetics gained notoriety amongst the starlets of Hollywood's Golden Age. The brand counts red carpet regulars such as Madonna, Nicole Kidman, Drew Barrymore and Charlize Theron amongst its fans, yet it has also remained widely accessible, being available to order online and stocked by high-street outlets, such as Boots.
It is partly due to their innovative collections that Smashbox has remained at the cutting-edge of the cosmetics industry, with products such as the High Definition Healthy FX Foundation and Halo Hydrating Perfecting Powder designed to revolutionise the studio photography process and transform industry expectations. However, Smashbox have also positioned themselves as trendsetters, embracing the digital era and engaging with fans via a range of online platforms. Smashbox post more online video content than any other beauty brand and they currently boast 48,000 fans on Facebook. The brand are also the first within their industry to include QR codes on their product boxes and have set themselves apart from their competitors by printing the instructions for use on their packaging.
In addition, Smashbox have taken a pioneering approach to make-up testing, positioning themselves as the only cosmetics brand to have their products €created, tested and photographed€ under the bright lights of a studio environment. As they progress on their mission to empower women with ground-breaking products and a trailblazing spirit, the Smashbox brand continues to evolve, making waves throughout the cosmetic industry.
However, the Smashbox label has very much established itself as its own brand. Having set up the renowned Smashbox Studios, comprised of a modelling agency, a photography studio and a clothing line, the Factor brothers turned their attentions to cosmetics. With the aim of developing a make-up range that would be suitable for everyday use, whilst also minimising the need for touch-ups within challenging studio environments, they launched Smashbox Cosmetics in 1996. Just four years later, Smashbox launched the Photo Finish Foundation Primer which would become their signature product. Keeping a firm focus on the trends of tomorrow, Smashbox has succeeded in connecting with younger generations, inspiring wearers to be their €most kickass beautiful€ selves.
Soon enough, the long-lasting Smashbox products attracted the attention of various celebrity A-listers, in much the same way that Max Factor cosmetics gained notoriety amongst the starlets of Hollywood's Golden Age. The brand counts red carpet regulars such as Madonna, Nicole Kidman, Drew Barrymore and Charlize Theron amongst its fans, yet it has also remained widely accessible, being available to order online and stocked by high-street outlets, such as Boots.
It is partly due to their innovative collections that Smashbox has remained at the cutting-edge of the cosmetics industry, with products such as the High Definition Healthy FX Foundation and Halo Hydrating Perfecting Powder designed to revolutionise the studio photography process and transform industry expectations. However, Smashbox have also positioned themselves as trendsetters, embracing the digital era and engaging with fans via a range of online platforms. Smashbox post more online video content than any other beauty brand and they currently boast 48,000 fans on Facebook. The brand are also the first within their industry to include QR codes on their product boxes and have set themselves apart from their competitors by printing the instructions for use on their packaging.
In addition, Smashbox have taken a pioneering approach to make-up testing, positioning themselves as the only cosmetics brand to have their products €created, tested and photographed€ under the bright lights of a studio environment. As they progress on their mission to empower women with ground-breaking products and a trailblazing spirit, the Smashbox brand continues to evolve, making waves throughout the cosmetic industry.