When you are choosing a particular type of umbrella to use as a promotional item the most obvious course of action is to go with the cheapest manufacturer you can find. Most people go for non-telescopic umbrellas because they are cheaper, but if you have a larger advertising budget then you will probably go with telescopic umbrellas. There are many different arguments for and against both approaches, and both of them are expense-driven. Here is a general guideline as to which you should choose, based on ROI experienced by customers using both types for their marketing campaign.

The cheaper non-telescopic variety has two major advantages when it comes to use as a promotional umbrella. The first is of course that they are extremely cheap to manufacture in large quantities. This means that you can give these items out as gifts at trade shows, or just about anywhere else. Your customers will appreciate the thoughtful gift, especially if it saves them from a downpour later in the day! Heres a tip: watch the weather channel before deciding when to hand out your promotional umbrellas!

The other major advantage of non-telescopic umbrellas is something that is often overlooked. These umbrellas cannot be folded out of site, and so your logo is always in the corner of your potential customers eye as it sits in the umbrella stand or in on the floor in the passenger seat of their car. Make sure that your logo is still at least partially visible when the umbrella is in its folded up position so that your brand is always visible.

On the other side of the spectrum you get some very high class telescopic promotional umbrellas that can really make an impact. These are probably best distributed only to existing clients or to potential large clients, and not as random gifts intended to promote brand awareness. However, because these umbrellas can be neatly folded away into small carry cases, your brand can be forgotten. An easy way of countering this is to include a stylish metal carry case with your brand embossed on the cover. This is the best way to make an impression, because market studies show that high value gifts generate responses that are out of proportion to the amount spent.

In general, if you are simply trying to get your name out there and promote brand awareness, go for the cheapest non-telescopic umbrella that you can find. Distribute these on a rainy day and your call center should be too busy to handle all of the responses! If you want to show an existing client how much you value their business, then a more expensive telescopic umbrella with a stylish carry case is definitely the way to go.

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