Pay Per Click advertising is a way of getting your site listed on the first page of a search for the relevant terms, unlike seo where you may have to wait for your sites ranking to improve the results are instant when using PPC marketing.

Sponsored adverts on the results pages and PPC marketing was first introduced by Google, but now virtually all search engines offer sponsored or premium placements which are shown above the natural search results, to get your website listed in one of these places you will either need an account with the search engine, or you can hire a PPC management company to do it for you.

It is fairly easy to get started, after registering an account with the search engine of your choice you can log in to your account and select your keywords and bid on your placement, you will also need to put some money in your account. Each time your sponsored advert is clicked by a prospective customer it costs you the price of your bid. Companies may bid against each other for the same keywords; this can push the prices up. The more you bid the higher your advert will be shown on the page, you can also target your advert towards a specific geographical location.

Many people choose to run their own accounts however organising your campaign and choosing the right keywords can be time consuming, especially if you are new and need to spend time reading the full instructions and user guide. Accounts also need to be monitored, managed and updated regularly for the best results.

Hiring a PPC management company is also a choice many people take because of the benefits it can provide. The company will look after your entire account from start to finish and provide you with regular updates and reports allowing you to use your time in other ways.