The last decade or so has left many consumers somewhat gun shy about buying online products. Many fell for the claims of instant wealth - only to find that what they got was incomplete information.
The so-called work-at-home opportunities turned out to be "processing rebates," from products they had to sell using (Pay-per-click.)
Here are some helpful guidelines you can use to gain buyer confidence.
These tips have been tested, and time-proven to help boost online credibility. They let people know that you are running an honest business. In today's world, folks like to know who they are doing business with. It does not matter how up-to-date the site may look, most people want to know more about it, before they buy.
(1.) Have transparency about who you are and what you do. (People often research those who they buy from online, before they make the purchase.) Remember, everything you do online leaves a digital trail, which does not go away. Have references, as well as testimonials from satisfied customers.
(2.If you are selling products, be sure to include a guarantee also. People like to know they can get their money back if they wish, they should not be made to wonder about it.
(3.) If you provides services, then put the providers picture (or video of provider) on the Web site, so visitors may know they are dealing with an actual person - not just a Web site.
(4.Present prospects with clear, concise, helpful information which will allow them to be able to make an informed decision about what you are selling.
(5.Offer them more than just a picture, and a shopping cart. Either write, or have written, explicit word descriptions, which show the direct benefits the product or service offers.
(6.) Dull, poorly written Sales copy, will fail to do the job of selling - no matter how great your product or service is.
(7.) Keep the content of your Web site up-to-date, highly relevant to their search keywords, as well as providing clear, concise, information concerning the product/service. If people land on your Sales page, and the copy does not seem relevant to the keywords they used, they may become confused and leave - they will hit the back button in a flash)
(8.) Have the content written as though it is about THEM. They are not interested in what you have done; they are looking for what you can do for them. This helps make the copy more personable to them.
The so-called work-at-home opportunities turned out to be "processing rebates," from products they had to sell using (Pay-per-click.)
Here are some helpful guidelines you can use to gain buyer confidence.
These tips have been tested, and time-proven to help boost online credibility. They let people know that you are running an honest business. In today's world, folks like to know who they are doing business with. It does not matter how up-to-date the site may look, most people want to know more about it, before they buy.
(1.) Have transparency about who you are and what you do. (People often research those who they buy from online, before they make the purchase.) Remember, everything you do online leaves a digital trail, which does not go away. Have references, as well as testimonials from satisfied customers.
(2.If you are selling products, be sure to include a guarantee also. People like to know they can get their money back if they wish, they should not be made to wonder about it.
(3.) If you provides services, then put the providers picture (or video of provider) on the Web site, so visitors may know they are dealing with an actual person - not just a Web site.
(4.Present prospects with clear, concise, helpful information which will allow them to be able to make an informed decision about what you are selling.
(5.Offer them more than just a picture, and a shopping cart. Either write, or have written, explicit word descriptions, which show the direct benefits the product or service offers.
(6.) Dull, poorly written Sales copy, will fail to do the job of selling - no matter how great your product or service is.
(7.) Keep the content of your Web site up-to-date, highly relevant to their search keywords, as well as providing clear, concise, information concerning the product/service. If people land on your Sales page, and the copy does not seem relevant to the keywords they used, they may become confused and leave - they will hit the back button in a flash)
(8.) Have the content written as though it is about THEM. They are not interested in what you have done; they are looking for what you can do for them. This helps make the copy more personable to them.