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Mcafees Annual Study Finds Searching For Popular Celebrities Online Can Lead To Identity Theft.
MCAFEE REVEALS MEGHA GHOSH AS MOST SENSATIONAL CELEBRITY IN OLLYWOOD
McAfees annual study finds searching for popular celebrities online can lead to identity theft.
India, Oct, 2014 McAfees Most Sensational Celebrity Survey has found OllywoodsMeghaGhoshtopping the charts in cyberspace. As part of the program, McAfee researched Oriya popular cultures most famous people to reveal the riskiest Ollywood celebrity across the web and unveil the 2014 rendition of Most Sensational Celebrity research.
As cybercriminals exploit consumers need to be updated on celebrity news, McAfees survey highlights the pitfalls of the trend. These criminals capitalize on the publics fascination to lure them to sites loaded with malware, which in turn allows them to steal passwords and personal information. This year, searching for a celebrity name coupled with search terms like wallpaper, videos, free download, hot pictures, selfie and internet memes have resulted in instances of malware-laden sites.
Commenting on the findings of the study,VenkatKrishnapur, Vice-President of Engineering- Consumer, Business Group, McAfee India Centre, McAfee, Part of Intel Security said, By including the names of popular celebrities in a website's search tags, consumers are completely unaware of the security risks that exist which can severely infect their computers, devices and steal personal data. Cybercriminals are consistently looking for ways to take advantage of consumer interest around new movies, TV shows, as well as the latest celebrity-driven trends. For e.g. the selfie craze, the ice bucket challenge videos or internet memes created for sheer fun.
The top 10 Ollywood celebrities from this years study with the highest percentages of risk in Indian cyberspace are:
RankCelebrity
1Ollywoodssexiest actress Megha Ghosh who gave the superhitLuchakali, ranks 1st as Most Sensational Celebrity with 62 infected websites.
2PriyaChoudhury, the anchor turned actress, who sizzled at her debut film Dream Girl stands at 2nd position with 46 malicious sites to her name.
3Sharing the 3rd spot are: Ollywoods MegastarArindam Roy, a martial artist turned actor and Riya Dey, the young sensation who is shooting her next movie Emiti Bi Prema Hueopposite Sabyasachi. Both have 35 infected sites online.
4With more than 50 films to her credit,AnuChoudhury, recipient of the Best Actress award for Nirvana 13, ranks 4th with 34 malicious websites.
5At 5th position isSabyasachi Mishra, awarded as Best Oriya Actor for his movie Mu EkaTumara with 29 malware-ridden search results.
6Odishas popular TV actressPinkyPradhan, who has now turned to politics ranks 6th position with 28 infected sites.
7Arguably Ollywoods highest paid actor,Anubhav Mohantyawaiting his upcoming film Mental, slated to release on Durga Puja ranks 7th on the list with 26 infected sites.
8Ranking 8th, with 23 malware-ridden websitesis the winner ofFemina Miss India Kolkata 2013 -ArchitaSahu.
9At 9th position is Ollywoods action packed actor,Akash Das Nayakwith 21 infected sites online.
10BarshaPriyadarshini, Ollywoods upcoming actress who is married to superstarAnubhav Mohanty, ranks 10th in the list with 20 malware affected sites to her name.
Actors are outnumbered by actresses in being potentially risky targets online
Arindam Roy (No. 3), Sabyasachi Mishra (No. 5), Anubhav Mohanty (No. 7) and Akash Das Nayak (No. 9) are the only men to rank in the top 10 Most Sensational Celebrity list.
How You Can Stay Protected:
Beware of clicking on third party links. You should access content directly from official websites of content providers. For example, visit ABC.com to find Jimmy Kimmels latest episodes.
Ensure you use web protectionthat will notify you of risky sites or links before you visit them. Stick to official news sites for breaking news.
Dont download videos from suspect sites. This should be common sense, but it bears repeating: dont download anything from a website you dont trust especially video. Most news clips youd want to see can easily be found on official video sites and dont require you to download anything.
Free downloads are by far the highest virus-prone search term. Anyone searching for videos or files to download should be careful as not to unleash unsafe content such as malware onto their computers.
Always use password protection on your phone and other mobile devices. If you dont and your phone is lost or stolen, anyone who picks up the device could have access to your personal information online.
Dont log in or provide other information: If you receive a message, text or email or visit a third-party website that asks for your informationcredit card, email, home address, Facebook login, or other informationto grant access to an exclusive story, dont give it out. Such requests are a common tactic for phishing that could lead to identity theft.
Search online using a tool, such as SiteAdvisor software, which protects users from malicious websites and browser exploits. A complimentary version of SiteAdvisor software can be downloaded at www.siteadvisor.com.
Web surfers can also visit the McAfee Facebook page at www.facebook.com/mcafee and McAfee Security Advice Center for information on the latest consumer threats, and tips for living safe online.
If you do decide to search for information on a major event or celebrity in the news, make sure your entire households devices have protection, such as McAfee LiveSafe service, which protects all devices from your PCs, Macs, and tablets to your smartphone. It also includes malware detection software, McAfee Mobile Security, to protect your smartphone or tablet from all types of malware.
Survey Methodology
The study was conducted using McAfee SiteAdvisor site ratings to determine which sites are risky to search when attached to celebrity names on the Web and calculates an overall risk percentage. McAfee SiteAdvisor technology protects users from malicious websites and browser exploits. SiteAdvisor technology tests and rates nearly every Internet website it finds, and uses red, yellow and green icons to indicate the websites risk level. Ratings are created by using patented advanced technology to conduct automated website tests and works with Internet Explorer, Chrome, Safari and Firefox.
The terms MeghaGhoshwallpaper, MeghaGhoshvideos, MeghaGhoshfree downloads, MeghaGhoshhot pictures, MeghaGhoshselfie, and MeghaGhoshinternet memes were used to search for Alia Bhatt, and replicated for each celebrity on the list. The results indicated the percentage of risk of running into online threats designed to steal personal information. Fans clicking on these risky sites and downloading files including photos and videos become more vulnerable to downloading viruses and malware.
About McAfee
McAfee is now part of Intel Security. With its Security Connected strategy, innovative approach to hardware-enhanced security, and unique Global Threat Intelligence, Intel Security is intensely focused on developing proactive, proven security solutions and services that protect systems, networks, and mobile devices for business and personal use around the world. Intel Security combines the experience and expertise of McAfee with the innovation and proven performance of Intel to make security an essential ingredient in every architecture and on every computing platform. Intel Securitys mission is to give everyone the confidence to live and work safely and securely in the digital world. www.intelsecurity.com.
Note: McAfee is a trademark or registered trademark of McAfee, Inc. in the United States and other countries. Intel is a trademark or registered trademark of Intel Corporation in the US and/or other countries. Other names and brands may be claimed as the property of others.
McAfees annual study finds searching for popular celebrities online can lead to identity theft.
India, Oct, 2014 McAfees Most Sensational Celebrity Survey has found OllywoodsMeghaGhoshtopping the charts in cyberspace. As part of the program, McAfee researched Oriya popular cultures most famous people to reveal the riskiest Ollywood celebrity across the web and unveil the 2014 rendition of Most Sensational Celebrity research.
As cybercriminals exploit consumers need to be updated on celebrity news, McAfees survey highlights the pitfalls of the trend. These criminals capitalize on the publics fascination to lure them to sites loaded with malware, which in turn allows them to steal passwords and personal information. This year, searching for a celebrity name coupled with search terms like wallpaper, videos, free download, hot pictures, selfie and internet memes have resulted in instances of malware-laden sites.
Commenting on the findings of the study,VenkatKrishnapur, Vice-President of Engineering- Consumer, Business Group, McAfee India Centre, McAfee, Part of Intel Security said, By including the names of popular celebrities in a website's search tags, consumers are completely unaware of the security risks that exist which can severely infect their computers, devices and steal personal data. Cybercriminals are consistently looking for ways to take advantage of consumer interest around new movies, TV shows, as well as the latest celebrity-driven trends. For e.g. the selfie craze, the ice bucket challenge videos or internet memes created for sheer fun.
The top 10 Ollywood celebrities from this years study with the highest percentages of risk in Indian cyberspace are:
RankCelebrity
1Ollywoodssexiest actress Megha Ghosh who gave the superhitLuchakali, ranks 1st as Most Sensational Celebrity with 62 infected websites.
2PriyaChoudhury, the anchor turned actress, who sizzled at her debut film Dream Girl stands at 2nd position with 46 malicious sites to her name.
3Sharing the 3rd spot are: Ollywoods MegastarArindam Roy, a martial artist turned actor and Riya Dey, the young sensation who is shooting her next movie Emiti Bi Prema Hueopposite Sabyasachi. Both have 35 infected sites online.
4With more than 50 films to her credit,AnuChoudhury, recipient of the Best Actress award for Nirvana 13, ranks 4th with 34 malicious websites.
5At 5th position isSabyasachi Mishra, awarded as Best Oriya Actor for his movie Mu EkaTumara with 29 malware-ridden search results.
6Odishas popular TV actressPinkyPradhan, who has now turned to politics ranks 6th position with 28 infected sites.
7Arguably Ollywoods highest paid actor,Anubhav Mohantyawaiting his upcoming film Mental, slated to release on Durga Puja ranks 7th on the list with 26 infected sites.
8Ranking 8th, with 23 malware-ridden websitesis the winner ofFemina Miss India Kolkata 2013 -ArchitaSahu.
9At 9th position is Ollywoods action packed actor,Akash Das Nayakwith 21 infected sites online.
10BarshaPriyadarshini, Ollywoods upcoming actress who is married to superstarAnubhav Mohanty, ranks 10th in the list with 20 malware affected sites to her name.
Actors are outnumbered by actresses in being potentially risky targets online
Arindam Roy (No. 3), Sabyasachi Mishra (No. 5), Anubhav Mohanty (No. 7) and Akash Das Nayak (No. 9) are the only men to rank in the top 10 Most Sensational Celebrity list.
How You Can Stay Protected:
Beware of clicking on third party links. You should access content directly from official websites of content providers. For example, visit ABC.com to find Jimmy Kimmels latest episodes.
Ensure you use web protectionthat will notify you of risky sites or links before you visit them. Stick to official news sites for breaking news.
Dont download videos from suspect sites. This should be common sense, but it bears repeating: dont download anything from a website you dont trust especially video. Most news clips youd want to see can easily be found on official video sites and dont require you to download anything.
Free downloads are by far the highest virus-prone search term. Anyone searching for videos or files to download should be careful as not to unleash unsafe content such as malware onto their computers.
Always use password protection on your phone and other mobile devices. If you dont and your phone is lost or stolen, anyone who picks up the device could have access to your personal information online.
Dont log in or provide other information: If you receive a message, text or email or visit a third-party website that asks for your informationcredit card, email, home address, Facebook login, or other informationto grant access to an exclusive story, dont give it out. Such requests are a common tactic for phishing that could lead to identity theft.
Search online using a tool, such as SiteAdvisor software, which protects users from malicious websites and browser exploits. A complimentary version of SiteAdvisor software can be downloaded at www.siteadvisor.com.
Web surfers can also visit the McAfee Facebook page at www.facebook.com/mcafee and McAfee Security Advice Center for information on the latest consumer threats, and tips for living safe online.
If you do decide to search for information on a major event or celebrity in the news, make sure your entire households devices have protection, such as McAfee LiveSafe service, which protects all devices from your PCs, Macs, and tablets to your smartphone. It also includes malware detection software, McAfee Mobile Security, to protect your smartphone or tablet from all types of malware.
Survey Methodology
The study was conducted using McAfee SiteAdvisor site ratings to determine which sites are risky to search when attached to celebrity names on the Web and calculates an overall risk percentage. McAfee SiteAdvisor technology protects users from malicious websites and browser exploits. SiteAdvisor technology tests and rates nearly every Internet website it finds, and uses red, yellow and green icons to indicate the websites risk level. Ratings are created by using patented advanced technology to conduct automated website tests and works with Internet Explorer, Chrome, Safari and Firefox.
The terms MeghaGhoshwallpaper, MeghaGhoshvideos, MeghaGhoshfree downloads, MeghaGhoshhot pictures, MeghaGhoshselfie, and MeghaGhoshinternet memes were used to search for Alia Bhatt, and replicated for each celebrity on the list. The results indicated the percentage of risk of running into online threats designed to steal personal information. Fans clicking on these risky sites and downloading files including photos and videos become more vulnerable to downloading viruses and malware.
About McAfee
McAfee is now part of Intel Security. With its Security Connected strategy, innovative approach to hardware-enhanced security, and unique Global Threat Intelligence, Intel Security is intensely focused on developing proactive, proven security solutions and services that protect systems, networks, and mobile devices for business and personal use around the world. Intel Security combines the experience and expertise of McAfee with the innovation and proven performance of Intel to make security an essential ingredient in every architecture and on every computing platform. Intel Securitys mission is to give everyone the confidence to live and work safely and securely in the digital world. www.intelsecurity.com.
Note: McAfee is a trademark or registered trademark of McAfee, Inc. in the United States and other countries. Intel is a trademark or registered trademark of Intel Corporation in the US and/or other countries. Other names and brands may be claimed as the property of others.