Life is full of relationships; some last and others do not.
When a relationship is in the latter category, the dissolution may come quickly or after a long period of time.
Typically the end of the partnership is due to one or both parties not feeling that they are getting what is needed or wanted.
In the case of a professional relationship, there may be contractual disagreements, perceptions that statements of work are not being met, or dissatisfaction with the work in general.
When it comes to an advertising agency, there may be other signs it is time to change to a new partner.
Advertising is an every dynamic, growing and robust field.
Simply keeping up with technology demands this be so.
Technology does not only dictate platforms for advertisements such as internet versus television version print, but also how the ads are created and understanding their relevance and return on investment (or ROI).
The modern age of technology may be in its infancy when thinking out to the next century and beyond, but there have been many changes in the past twenty years, not the least of which is the ability to capture, manipulate and apply data and analytics to nearly every field and aspect of every day life.
This includes advertising.
In today's age of advertising agencies, creativity is still crucial, but it is not the only factor at play.
Often, the creative is dictated or molded by the data and analytics that have been captured and to be applied to producing relevant and strategic content.
The data and analytics provide insight to the end use customer, whether the focus is on retaining current customers, bringing back previous ones, or acquiring new customers, buyers, and users.
The use of eye catching images and fun tag lines is no longer enough to achieve these goals.
Content is king and an advertising agency that doesn't apply this thinking may be sharing a sign that it is time to look for a new full service creative agency.
Along with applying research to advertising that is more content focused, an advertising agency partner for the modern age will also delineate the different needs of the various advertising platforms.
These platforms and the end goal of the campaign will help to determine what research needs to be completed before embarking on content creation and the creative aspect to showcase the end campaign.
Today's customer is savvy and viral ads may not do more than elicit water cooler talk.
Great content is more likely to create customer interaction and possible sales.
With this being said, being able to track a campaign's success helps to know if the ROI is present and the agency is achieving the client's goal.
Having the research and analytics to lead the project helps in determining the success of the advertising agency.
This is true when reviewing the work of a current partner, or looking for a new one.
Like any relationship, know what defines a healthy interaction and the must haves and cannot stands, to maintain a beneficial and successful partnerships.
When a relationship is in the latter category, the dissolution may come quickly or after a long period of time.
Typically the end of the partnership is due to one or both parties not feeling that they are getting what is needed or wanted.
In the case of a professional relationship, there may be contractual disagreements, perceptions that statements of work are not being met, or dissatisfaction with the work in general.
When it comes to an advertising agency, there may be other signs it is time to change to a new partner.
Advertising is an every dynamic, growing and robust field.
Simply keeping up with technology demands this be so.
Technology does not only dictate platforms for advertisements such as internet versus television version print, but also how the ads are created and understanding their relevance and return on investment (or ROI).
The modern age of technology may be in its infancy when thinking out to the next century and beyond, but there have been many changes in the past twenty years, not the least of which is the ability to capture, manipulate and apply data and analytics to nearly every field and aspect of every day life.
This includes advertising.
In today's age of advertising agencies, creativity is still crucial, but it is not the only factor at play.
Often, the creative is dictated or molded by the data and analytics that have been captured and to be applied to producing relevant and strategic content.
The data and analytics provide insight to the end use customer, whether the focus is on retaining current customers, bringing back previous ones, or acquiring new customers, buyers, and users.
The use of eye catching images and fun tag lines is no longer enough to achieve these goals.
Content is king and an advertising agency that doesn't apply this thinking may be sharing a sign that it is time to look for a new full service creative agency.
Along with applying research to advertising that is more content focused, an advertising agency partner for the modern age will also delineate the different needs of the various advertising platforms.
These platforms and the end goal of the campaign will help to determine what research needs to be completed before embarking on content creation and the creative aspect to showcase the end campaign.
Today's customer is savvy and viral ads may not do more than elicit water cooler talk.
Great content is more likely to create customer interaction and possible sales.
With this being said, being able to track a campaign's success helps to know if the ROI is present and the agency is achieving the client's goal.
Having the research and analytics to lead the project helps in determining the success of the advertising agency.
This is true when reviewing the work of a current partner, or looking for a new one.
Like any relationship, know what defines a healthy interaction and the must haves and cannot stands, to maintain a beneficial and successful partnerships.