Branding

• Creating a personal brand and logo to place on marketing materials--as well as a website--creates a personal feeling and makes the agent more memorable.
  
  

Newsletter

• Although many other agents publish newsletters, great agents create newsletters with valuable information to homeowners and deliver them in person, if possible. Some newsletters create a free offer, such as an annual real estate review for a subject property. This helps to make the phone ring.
  
  

Magazine Ads

• Full-page magazine ads created around a personal brand and in a neutral setting can have quite an impact on the public. Magazine publishers are happy to work with those who want to design an eye-catching ad.
  
  

Color Choice

• Whether the advertising is online or in print, color choices play a large role in the success of your marketing. Choosing bold colors, such as reds and bright blue, focus the eye to the ad.
  
  

Networking

• Many people confuse networking with socializing, but networking is a powerful way to enhance marketing. Bringing collateral specific to networking events with the agent's name and brand clearly visible is a great way to do this.
  
  

Considerations

• When creating a marketing campaign or budget, many prefer to try the same thing for a period of three months minimum before moving on to something else. Consistency in the message pays off in the end.