Squeeze pages in web marketing implies the system that helps a website to gather email addresses that act as leads to potential future clients. In short it helps in List building in internet marketing terms. By the help of the squeeze pages, a huge data base of email addresses as well as residential addresses can be arranged and this would encourage future sales of the companies by pursuing the address holders as clients.

The first and foremost step in creating a squeeze page is to build the form that shouldnt be too cumbersome for a person to fill up. Usually only the first, last names and a valid email address is all that is needed for the company to send the newsletters on a monthly basis. The text available on squeeze pages is also important and so is the lay-out. It should be short and sweet and less time consuming.

But the headline must be an interesting one in order to grab the attention of the reader and to convince him to fill out the form. And an opt-out option is also called for since if the recipient fails to stop receiving the newsletters they may report it as spam and that would designate the domain as spam.

With the fast advancing technology text has started being replaced by videos. Videos have become very attention grasping and interesting and thus the trend now very dominant in internet marketing is of video squeeze page. Video squeeze pages are believed to improve sales and it has been statistically proven.

The video squeeze page allows the web master to almost interact with the visitor and communicate the way he wants to in the verbal as well as non-verbal manner. The videos help in showcasing the ideas and the products in a very discrete manner. The videos make the visitors see the person with whom they are communicating and this is taken as one reason for improved sales with the help of video squeeze pages.

With the videos, the internet marketers explain the problems that are faced in absence of the product being marketed. They can discuss the problems in person and help the visitor vividly understand the benefits of buying them.

The videos can be designed by the web master. Good auditory quality and visual effects are essentials. The video should not be too long or it would not hold the attention of the visitor. A short, communicative and effective video is what is desired.

There should be an Opt- in forms through which the visitor can subscribe to the newsletters that would be received by them on a monthly or weekly basis, by leaving their first and last names and residential address or email id.

A video squeeze page needs to be designed by people who are good at it if not experts in order to make it a catalyst to the sales of the products that is being promoted by the concerned website.