Internet Marketing Tips - There Are More Important Things Than Salescopy
I want to thank Paul Hancox and Paul Myers for the inspiration for this article.
Paul H for reminding me of how important what I'm going to talk about really is and Paul M for being the inspiration to Paul H so that he'd even think to bring the subject up.
So you understand what the heck I'm talking about, let me preface my point with a short story.
The other day, Paul Myers sent out an email to his list with a product of his.
The product will show you how he got 12,000 new subscribers to his list with just 40 hours of work.
Well.
I was so intrigued by the whole thing that I immediately went to the sales page.
I didn't even have to read it.
I just saw the main point and went down to the bottom of the page to the buy now button.
I clicked on it and bought.
End of story.
Now think about this.
How many people can send YOU to a sales page and you won't even have to read the darn thing? You'll just look at the main benefits and drop down to the bottom of the page and order.
Do you know why that is? Paul Hancox reminded me of that this morning with his great post at the Warrior Forum.
It's called building trust and a reputation.
When you consistently deliver great value to your subscribers, you can almost send them a headline and a buy not button and they'll click on it and buy.
How do I know? I've done that myself many times.
At least close to it.
Once you've established a relationship with your audience and they know they can trust you, it doesn't take much to get them to pull out their wallets.
But it also doesn't take much to destroy that trust.
Come out with just one substandard product and many of your faithful followers will turn on you.
That is why you have to always be on the top of your game.
You can't just say to yourself everyday, "These people love me...
I can sell them any old thing and they won't care.
" They WILL care.
Abuse their trust and you've lost them for good.
Obviously, somebody who doesn't know Paul Myers (anybody who lives on the moon or in a cave) will need to read that sales letter, which is why we DO have to keep writing them.
But over time, you will find that certain people will buy your products with nothing more than a brief description.
Build trust.
Treat people with respect and provide them with value.
If you do this on a consistent basis, you'll be surprised how lousy a copywriter you can be and still make sales.
To YOUR Success, Steven Wagenheim
Paul H for reminding me of how important what I'm going to talk about really is and Paul M for being the inspiration to Paul H so that he'd even think to bring the subject up.
So you understand what the heck I'm talking about, let me preface my point with a short story.
The other day, Paul Myers sent out an email to his list with a product of his.
The product will show you how he got 12,000 new subscribers to his list with just 40 hours of work.
Well.
I was so intrigued by the whole thing that I immediately went to the sales page.
I didn't even have to read it.
I just saw the main point and went down to the bottom of the page to the buy now button.
I clicked on it and bought.
End of story.
Now think about this.
How many people can send YOU to a sales page and you won't even have to read the darn thing? You'll just look at the main benefits and drop down to the bottom of the page and order.
Do you know why that is? Paul Hancox reminded me of that this morning with his great post at the Warrior Forum.
It's called building trust and a reputation.
When you consistently deliver great value to your subscribers, you can almost send them a headline and a buy not button and they'll click on it and buy.
How do I know? I've done that myself many times.
At least close to it.
Once you've established a relationship with your audience and they know they can trust you, it doesn't take much to get them to pull out their wallets.
But it also doesn't take much to destroy that trust.
Come out with just one substandard product and many of your faithful followers will turn on you.
That is why you have to always be on the top of your game.
You can't just say to yourself everyday, "These people love me...
I can sell them any old thing and they won't care.
" They WILL care.
Abuse their trust and you've lost them for good.
Obviously, somebody who doesn't know Paul Myers (anybody who lives on the moon or in a cave) will need to read that sales letter, which is why we DO have to keep writing them.
But over time, you will find that certain people will buy your products with nothing more than a brief description.
Build trust.
Treat people with respect and provide them with value.
If you do this on a consistent basis, you'll be surprised how lousy a copywriter you can be and still make sales.
To YOUR Success, Steven Wagenheim