Getting customers into your business establishment may be a walk in the park for some establishments but get these people to action is another thing and to build a strong customer relationship is yet another.
So what are the questions you need to ask yourself? Here are a few.
Where can I find my customers? Getting to your target audience is the determining factor of your business.
If you can not get the needed business to sustain your business, you can not sustain the life of your business as well.
Most new businesses suffer from the fact that human nature dictates a potential customer to want to see a strong track record before jumping in the wagon.
But how can a new company have a track record when it is new? How do you get people to try your product or service? Attract them.
There are many ways of doing this.
The most inexpensive way to do this is by networking.
Never underestimate the power of connections.
In the business world, this is the magic word.
Volunteer for charity works or fund raising events.
Bring the name of your business to places where you think your potential customers are likely to be at.
You can also try distributing flyers or have coupons printed out in local newspapers.
Another way to attract customers is to give your product away.
Give a sample of your product to influential persons within the demographics and psycho graphics of your target market.
Doing this also achieves another thing: they may also become loyal customers.
Some businesses, especially those offering services, opt to offer introductory prices.
They offer lower rates than those of the competition for the logic of getting a track record from an opportune client.
You must always remember that before you can educate potential customers, you must first get them to sit down.
How do I get potential customers to take action now? You have placed your company in seen places and yet you are not getting sales.
If this is happening, take a long look at how you have been telling your audience to take action.
People are keen on very specific things, even if it is only in a subconscious level.
If they think that what you are offering will be there if and when they would want to buy it, they will not take immediate action.
Some companies are very clever at handling this.
They offer a trial or introductory period, give a deadline for ordering and / pr discount, advise of a price increase, offer a free gift, offer an upgrade with discount, offer free supplies and accessories.
When you want potential clients or customers to take action now, you must first and foremost understand that people want to take action and will only take action if there is an immediate need or if they see that they are getting a good deal if they take action now.
You must also avoid passive phrases.
If you do not want them to be passive lookers, then do not encourage it.
Will the customers I get become referrals? They could.
Every customer that walks in your door could become a potential referral even if they ended up not purchasing at all.
Treat each one as everyone.
Even if window shoppers are quite annoying sometimes if you do not treat them right they could be deadly to your business.
Word of mouth works both ways.
It may work in your favor or it may be the death of your business.
Even if one customer spends a small amount, it does not mean to say that all their friends spend that way.
In a survey, 50 % of customers of new businesses come from referrals.
How do I keep these new customers and make them into repeat customers? Most people do not only remember what they bought and for how much.
Most people also remember how they were entertained and persuaded to buy.
Keep the existing small client list by giving them the best customer service that you can by answering their inquiries with superb product knowledge and specifics and with a smile.
Never forget that your business can only bring in as much as you give in this way.
Even if you have the greatest product in the world and you have bad customer service, you will lose 7o% of your potential client list.
So what are the questions you need to ask yourself? Here are a few.
Where can I find my customers? Getting to your target audience is the determining factor of your business.
If you can not get the needed business to sustain your business, you can not sustain the life of your business as well.
Most new businesses suffer from the fact that human nature dictates a potential customer to want to see a strong track record before jumping in the wagon.
But how can a new company have a track record when it is new? How do you get people to try your product or service? Attract them.
There are many ways of doing this.
The most inexpensive way to do this is by networking.
Never underestimate the power of connections.
In the business world, this is the magic word.
Volunteer for charity works or fund raising events.
Bring the name of your business to places where you think your potential customers are likely to be at.
You can also try distributing flyers or have coupons printed out in local newspapers.
Another way to attract customers is to give your product away.
Give a sample of your product to influential persons within the demographics and psycho graphics of your target market.
Doing this also achieves another thing: they may also become loyal customers.
Some businesses, especially those offering services, opt to offer introductory prices.
They offer lower rates than those of the competition for the logic of getting a track record from an opportune client.
You must always remember that before you can educate potential customers, you must first get them to sit down.
How do I get potential customers to take action now? You have placed your company in seen places and yet you are not getting sales.
If this is happening, take a long look at how you have been telling your audience to take action.
People are keen on very specific things, even if it is only in a subconscious level.
If they think that what you are offering will be there if and when they would want to buy it, they will not take immediate action.
Some companies are very clever at handling this.
They offer a trial or introductory period, give a deadline for ordering and / pr discount, advise of a price increase, offer a free gift, offer an upgrade with discount, offer free supplies and accessories.
When you want potential clients or customers to take action now, you must first and foremost understand that people want to take action and will only take action if there is an immediate need or if they see that they are getting a good deal if they take action now.
You must also avoid passive phrases.
If you do not want them to be passive lookers, then do not encourage it.
Will the customers I get become referrals? They could.
Every customer that walks in your door could become a potential referral even if they ended up not purchasing at all.
Treat each one as everyone.
Even if window shoppers are quite annoying sometimes if you do not treat them right they could be deadly to your business.
Word of mouth works both ways.
It may work in your favor or it may be the death of your business.
Even if one customer spends a small amount, it does not mean to say that all their friends spend that way.
In a survey, 50 % of customers of new businesses come from referrals.
How do I keep these new customers and make them into repeat customers? Most people do not only remember what they bought and for how much.
Most people also remember how they were entertained and persuaded to buy.
Keep the existing small client list by giving them the best customer service that you can by answering their inquiries with superb product knowledge and specifics and with a smile.
Never forget that your business can only bring in as much as you give in this way.
Even if you have the greatest product in the world and you have bad customer service, you will lose 7o% of your potential client list.