Protection

• Many types of candy are made from ingredients--like chocolate or gelatin--that are especially sensitive to heat, moisture or pressure. Packaging helps to protect candy from damage as it travels from the production plant to the seller to the consumer.
  
  

Preservation

• By providing an airtight seal against microbes and other contaminants, packaging extends the candy's shelf life and ensures that the candy stays fresh and safe to eat. Sealed packaging also provides security against human tampering.
  
  

Marketing

• Candy packaging provides a wealth of information to the consumer, including price, brand, dietary information and attractive advertising to encourage sales.