Current cut throat cyber world doesn't allow your business's online existence as it snatches away the targeted traffic that your website needs in order to run.
In such a scenario, the role of search engine optimization (SEO) becomes immensely important as it gives enough popularity to the websites and thereby draws the required traffic.
It's every webmaster's dream to make his site both search engine friendly and attractive to the human eye at the same time.
A website ranked high at the top positions in the search engine ranking have the possibility of attracting visitors more than that of websites having lower rankings.
So, creation of search engine friendly website becomes the point of fundamental importance.
Though creating a search engine friendly website is not an overwhelming task at all, but it does require some exceptional efforts.
The points listed below may give you an insight to create a search engine friendly website.
Intelligent Choice Of Domain Name And Layout The domain name of your website carries great significance.
A good, relevant & attractive domain always grab attention of search engines as search bots give special importance to the site name.
Besides search engines, visitors also tend to have a rough idea of inner content, look & feel when they see the domain name.
The layout of the site also carries great value so it should be designed with great care.
The perfect linking structure of a site makes it easily navigable to the visitors as well the search bots.
Thus, a site should have all the major links directly from the homepage.
Web Site Hosting You should rely upon a web-hosting provider who offers 99% uptime guarantee & ensures that your site is reachable to visitors plus the spiders 24hrs a day.
Don't forget to make sure that your web hosting server supports the 'If-Modified-Since-HTTP header'.
Creating A Directory Structure Every big site has a directory structure to facilitate the search engine crawler.
So, it is important to plan a perfect directory structure before creating the site while keeping in mind that the directories shouldn't lie too deep as they are troublesome for crawler to scan.
Directories should be named on the basis of the content of your site to maintain the relevancy.
Use External CSS Style Sheets Search engine crawlers prefer scanning simple & relevant sites.
Using external style sheets is regarded as a valuable idea as it reduces the overall complexity of the site and ensures effective crawling by search bots.
So make sure to include CSS files in your site.
If at all possible, then use of CSS tables should be preferred to traditional tables to maintain simplicity of your website Avoid Using Frames It becomes difficult for search bots to search the sites that use frames.
Thus, it is always good to stay away from frames while building site.
Even if your website uses frames, make sure not to use frames tags so that the search bots can scan the sites and get vital information easily.
This idea is of great help to improve the ranking of your website.
Smart Naming of Files You can be smart if you name the file based on title tags which is usually the most important keyword.
This also aids in improved search engine position of those keywords.
Keep An Eye On Content And Links Don't stuff your web page with many links.
Up to fifty is considered as a good number of links on a single page.
The sensible content of a page comes between 200 to 1500 words.
Keep a Balance of Graphics and Content Only plain HTML code is visible to search bots.
So, keep your graphics optimum rather than stuffing unnecessarily.
A perfect balance between graphics and content can make your site search engine friendly.
Above hit points will definitely help your site to be search engine friendly if you follow them carefully.
In such a scenario, the role of search engine optimization (SEO) becomes immensely important as it gives enough popularity to the websites and thereby draws the required traffic.
It's every webmaster's dream to make his site both search engine friendly and attractive to the human eye at the same time.
A website ranked high at the top positions in the search engine ranking have the possibility of attracting visitors more than that of websites having lower rankings.
So, creation of search engine friendly website becomes the point of fundamental importance.
Though creating a search engine friendly website is not an overwhelming task at all, but it does require some exceptional efforts.
The points listed below may give you an insight to create a search engine friendly website.
Intelligent Choice Of Domain Name And Layout The domain name of your website carries great significance.
A good, relevant & attractive domain always grab attention of search engines as search bots give special importance to the site name.
Besides search engines, visitors also tend to have a rough idea of inner content, look & feel when they see the domain name.
The layout of the site also carries great value so it should be designed with great care.
The perfect linking structure of a site makes it easily navigable to the visitors as well the search bots.
Thus, a site should have all the major links directly from the homepage.
Web Site Hosting You should rely upon a web-hosting provider who offers 99% uptime guarantee & ensures that your site is reachable to visitors plus the spiders 24hrs a day.
Don't forget to make sure that your web hosting server supports the 'If-Modified-Since-HTTP header'.
Creating A Directory Structure Every big site has a directory structure to facilitate the search engine crawler.
So, it is important to plan a perfect directory structure before creating the site while keeping in mind that the directories shouldn't lie too deep as they are troublesome for crawler to scan.
Directories should be named on the basis of the content of your site to maintain the relevancy.
Use External CSS Style Sheets Search engine crawlers prefer scanning simple & relevant sites.
Using external style sheets is regarded as a valuable idea as it reduces the overall complexity of the site and ensures effective crawling by search bots.
So make sure to include CSS files in your site.
If at all possible, then use of CSS tables should be preferred to traditional tables to maintain simplicity of your website Avoid Using Frames It becomes difficult for search bots to search the sites that use frames.
Thus, it is always good to stay away from frames while building site.
Even if your website uses frames, make sure not to use frames tags so that the search bots can scan the sites and get vital information easily.
This idea is of great help to improve the ranking of your website.
Smart Naming of Files You can be smart if you name the file based on title tags which is usually the most important keyword.
This also aids in improved search engine position of those keywords.
Keep An Eye On Content And Links Don't stuff your web page with many links.
Up to fifty is considered as a good number of links on a single page.
The sensible content of a page comes between 200 to 1500 words.
Keep a Balance of Graphics and Content Only plain HTML code is visible to search bots.
So, keep your graphics optimum rather than stuffing unnecessarily.
A perfect balance between graphics and content can make your site search engine friendly.
Above hit points will definitely help your site to be search engine friendly if you follow them carefully.