"Anta Asian marketing, the focus is that it is based on the sponsorship rights to accept the award as the core equipment, integrated Nike Air Max 90 marketing, which is different from other local sporting goods brands." Said Zhang Tao, vice president of ANTA. No opening of the Guangzhou Asian Games, Anta to get a windfall: Anta spokesman for the Beijing 2008 Olympic quadruple sculls gold medalist Jin Ziwei, relying on his outstanding achievements and good shape to be selected as the Guangzhou Asian Games opening ceremony of the night to lead the Chinese Army's standard bearer. The virtue of the cooperation with the Chinese Olympic Committee, the Chinese team award the Guangzhou Asian Games there is no doubt fall on equipment Anta body.
"When the ANTA,ANTA and dressed in clothing of the Chinese athletes to accept the award along with exposure on television screens, newspapers, magazines, online media, when the MMS, no doubt, ANTA received hundreds of millions of exposure, which conventional advertising can not be replaced. "Tao emphasized. It is reported that, in this session of the Guangzhou Asian Games, the lens receiving awards dressed as Anta highest exposure of the brand. To this end, Anta with the Chinese Olympic Committee, China's sports become more connected, in addition to the Guangzhou Asian Games, ANTA also for Vancouver Winter Olympics, London Olympic Games in China more than ten large-scale event offers prize Legion Nike Air Max 24-7 equipment. According to the agreement, in addition to training and competition, athletes are required to attend all other occasions, the official delegation of clothing worn, and these clothes are printed on eye-catching Anta logo.
Through a series of sponsorship, endorsement, advertising, Anta highest exposure in Guangzhou Asian Games sporting goods brands, both Chinese athletes to accept the award in each scene, or Nike Air Max 2009 sports broadcast in ad spots of Anta, as well as endorsement the performance of athletes in competition, are passed to the audience with a message: ANTA and is closely related to the development of Chinese sports.
"When the ANTA,ANTA and dressed in clothing of the Chinese athletes to accept the award along with exposure on television screens, newspapers, magazines, online media, when the MMS, no doubt, ANTA received hundreds of millions of exposure, which conventional advertising can not be replaced. "Tao emphasized. It is reported that, in this session of the Guangzhou Asian Games, the lens receiving awards dressed as Anta highest exposure of the brand. To this end, Anta with the Chinese Olympic Committee, China's sports become more connected, in addition to the Guangzhou Asian Games, ANTA also for Vancouver Winter Olympics, London Olympic Games in China more than ten large-scale event offers prize Legion Nike Air Max 24-7 equipment. According to the agreement, in addition to training and competition, athletes are required to attend all other occasions, the official delegation of clothing worn, and these clothes are printed on eye-catching Anta logo.
Through a series of sponsorship, endorsement, advertising, Anta highest exposure in Guangzhou Asian Games sporting goods brands, both Chinese athletes to accept the award in each scene, or Nike Air Max 2009 sports broadcast in ad spots of Anta, as well as endorsement the performance of athletes in competition, are passed to the audience with a message: ANTA and is closely related to the development of Chinese sports.