According MorganSullivan's 2008 social media survey of more than 30,000 construction and real estate professionals, many construction and real estate companies use press releases to get PR and strengthen their brands (71.
4%).
Few, however, are aware of a number of tools that are available to measure how they're doing when it comes to brand building and Internet marketing.
Here are a few tools and the best thing about them is that they're all free.
Google Page Rank Checker.
Google ranks all web site pages on a scale of 1-10 with 10 being the highest.
Rankings are based on web site popularity, the power of the people visiting, and the content of the site itself.
This tool is useful for construction and real estate companies interested in seeing how their site ranks versus their competition.
Technorati.
Any construction or real estate company interested in using blogging for PR and brand building should register with this social media site.
Technorati keeps a directory of blogs and ranks them by popularity and identifies how many people link into the blog.
This is also a good source to identify blogs that your clients are reading.
Alexa.
This site measures web site popularity.
High rankings indicate high volumes of traffic coming to that particular web site.
The John P.
Kreiss blog, for example, is currently ranked 2,856,544 and is in the top 9.
3% of all web sites on the Internet.
The ranking can be used as benchmark for construction and real estate companies interested in evaluating the effectiveness of their web sites..
Press Release Grader.
Published by Hubspot, Inc.
, this is a great tool for construction and real estate companies interested in getting better results from their press releases because it evaluates the key words used to drive search engine traffic.
Web Site Grader.
This is another Hubspot, Inc.
publication that can be used to measure how effective your web site is in attracting prospective clients.
It also measures how well your competitors are doing with their Internet marketing.
Getting high marks from these sites does not guarantee that construction and real estate companies will be successful.
They will, however, help identify how effective there marketing is.
The tools will also identify opportunities to improve marketing and the best part is that they're all free.
4%).
Few, however, are aware of a number of tools that are available to measure how they're doing when it comes to brand building and Internet marketing.
Here are a few tools and the best thing about them is that they're all free.
Google Page Rank Checker.
Google ranks all web site pages on a scale of 1-10 with 10 being the highest.
Rankings are based on web site popularity, the power of the people visiting, and the content of the site itself.
This tool is useful for construction and real estate companies interested in seeing how their site ranks versus their competition.
Technorati.
Any construction or real estate company interested in using blogging for PR and brand building should register with this social media site.
Technorati keeps a directory of blogs and ranks them by popularity and identifies how many people link into the blog.
This is also a good source to identify blogs that your clients are reading.
Alexa.
This site measures web site popularity.
High rankings indicate high volumes of traffic coming to that particular web site.
The John P.
Kreiss blog, for example, is currently ranked 2,856,544 and is in the top 9.
3% of all web sites on the Internet.
The ranking can be used as benchmark for construction and real estate companies interested in evaluating the effectiveness of their web sites..
Press Release Grader.
Published by Hubspot, Inc.
, this is a great tool for construction and real estate companies interested in getting better results from their press releases because it evaluates the key words used to drive search engine traffic.
Web Site Grader.
This is another Hubspot, Inc.
publication that can be used to measure how effective your web site is in attracting prospective clients.
It also measures how well your competitors are doing with their Internet marketing.
Getting high marks from these sites does not guarantee that construction and real estate companies will be successful.
They will, however, help identify how effective there marketing is.
The tools will also identify opportunities to improve marketing and the best part is that they're all free.