Who needs a computer? In times like these, all you need is a handy dandy mobile phone to quickly and accessibly acquire all the information you look for.
So many people realize this to the point that the number of people who use their cell phones have skyrocketed, as well as the number of people with smart phones have increased.
Already seen as a practical source of information and a must-have, these mobile phones have also already extended its use to businesses in a way that it is already considered as a mobile marketing platform.
But how does this marketing work? To be able to utilize and make efficient this tool, thus improving customer interaction and increasing sales, key considerations must be given attention to:

1. Set a goal that you want to achieve on the market.
   
2. Evaluate what are lacking in your marketing plans that hinder you to achieve the goal.
   
3. Is your company prepared for a mobile marketing platform?
4. Is your target market easy to reach through your mobile marketing platform?
5. How will you use your mobile marketing platform? Will it be a tool to get more orders? To spread updates about your products and services? Or simply to advertise?
6. How often will you use your mobile marketing platform and how is it important compared to the rest of your marketing plan?
7. Allot the budget for your mobile marketing platform, as well as for the rest of your plans.
   
8. Will you want new features and services, other than the simple call and text?
9. Learn to cope with the latest technologies available because the rapid change and updates in technology will greatly affect the mobile marketing world in general.
   

Although the platform will usually allow a company to reach rapidly increasing markets, if one does not have any goals and plans about the platform, it may stop the business from providing additional revenues and engaging in present as well as potential customers for itself.
Companies should not rush into exploring the beneficial possibilities of mobile platforms without analyzing if these actually fit their kind of businesses and target markets first.
Moreover, if it supports the overall marketing strategy.
But companies who are also very reluctant or backward-thinking might also be missing a very effective, efficient tool for marketing and increasing a company's visibility.