Web hosting resellers are essentially brokers who get a commission for selling the physical hosting services provided by the real Web host. However, if their clients become aware of this fact, it can affect business. The clients might feel that they can get a cheaper deal by going to your principal.

It is in this context that private branding of your services become critical. How this is done is the topic of this article. The three key elements of private branding are: Private Name Servers, Customized Control Panel and Value Addition.

Private Name Servers
Domain Name Servers (DNS) link the human friendly domain names with the machine friendly IP names. DNS also makes it possible to host many domains on a computer with a single IP address. DNS names look like ns1.webHostName.com and ns2.webHostName.com.

The key part is the webHostName part. If it is the name of the principal host who allows you to resell hosting services, your clients can easily become aware of the fact that you are just a reseller. On the other hand, if you get a private name server with your own domain name replacing the principal host's domain, your clients will see you as the original host.

Customizing Control Panel
Control panel is a graphic interface that makes it easy for webmasters to manage their websites. They allow the webmasters to do various tasks such as creating directories and subdirectories, uploading and editing files, and much more. By adding your logo to this interface, your clients come to associate you with the hosting service.

Value Addition
There are various options for adding value to the service you provide to your own clients. For example, you can more functionality to the control panel than what is available from the main host. You might even be able to choose and install your own control panel that meets the needs of a particular customer group better.

Value addition is a key element to separate you from others.