Why The Need To Make Back-End Sales? According to Corey Rudl, It costs money to acquire a customer.
Whether that money is in the form of personal labor invested through marketing, even with "free" methods, or in the form of cash spent on advertising and promotion, there is always a cost to acquiring new customers.
Those costs accumulate - often substantially.
So, it drives me crazy when I see people sell one product or service to a customer, and then simply walk away.
In my estimation, it's "money down the drain" (not to mention the money it will take to replace that customer).
As long as you are selling a product or service that has value, one that solves a problem, and as long as you are ethical in your dealings, you can keep that customer for life.
So here it means Back End Sales is really important not to be missed once you have generated a database of customer.
The same customer on your list, is likely to be interested in other product or offerings that you will give.
So here is your real pot of fortune..
and remember to do it in the most ethical and right way.
you can issue promotional coupons and follow up on the service that you have provided.
Here are the process that you have been through in earlier stage of setting up you netbiz.
Follow these steps in order to find the correct understanding of your business and marketing.
a.
Finding a Niche Market, b.
Developing a product or service, c.
Designing a website, d.
Writing a winning sales letter, e.
Attracting visitors to your website, f.
Developing a sales process, g.
Creating rapport with your visitors, h.
Establishing online order processing, g.
Getting visitors to buy from you, h.
Fulfilling the product or services, i.
And Developing streamlined systems to handle all of the above It is simply commonsense to keep that customer because, in the end, your back-end is where you generate the most profits.
For Example, you have already spent the time and money in gaining a customer.
You have her name, address, email address and possibly more.
You can now tell her additional products or services - FOR FREE.
Now that is some important lessons and must be one's priority in establishing and making back-end sale possible.
In my next post i'll explain more on finding the right product to sell online without wasting your time.
To Your Success and mine!