In the midst of the daily activities, small business owners and affiliate marketers often forgot about the importance of the basic principles.
I'd like to call it underlying principles.
This article covers just the fact, the step-by-step about getting the customers to buy from you and get the most out of the process.
It's actually only a 4-step process.
Keep in mind where you are in this process helps a lot to identify how you could approach the problem.
Perhaps you have heard about the term AIDA.
It comprises of 4 components called Attention, Interest, Desire (or Decision) and Action.
1.
Get the prospects' attention Among the sheer of marketing and advertising message, it is important that you grab their attention not only quickly, but also appropriately.
Sure, the eye-catching ads on the television gets my attention, but most of them don't deliver any kind of clear message beyond the sake of getting attention.
Small business owners who lack the budget to spend on brand advertising should do this with the right images and/or headlines.
Speak their language.
Make them know that you really understand their problem.
2.
Make them interested What makes your product or service better than the average products that are available on the market? Why should they buy from you? Convey the reasons why they need to buy from you.
Give a lot of benefits and an attractive point why your product or service is better.
The latter is often called unique selling proposition.
3.
From interest to desire The next step is for them get them to want the product.
Despite all the benefits and reasons, people may hold back and wait for many reasons.
They may still doubt if the product really works as promised.
They may think they can get a better deal elsewhere.
Different people have different concerns so make sure you answer these problems.
The tools you can use include, but not limited to, giving away bonuses, setting time or item limit, reversing the risk and social proof.
4.
Get them to take action Taking action is the next natural step after that.
People may not want to buy if you fail to ask them to take action.
You may think that people will buy if they are convinced, but they won't.
Adding a call to action is an important piece of the sales process.
Giving them peace of mind about ordering from your site is important.
Privacy and security concerns are two of the problems you need to overcome.
AIDA is a simple principle but it is great in reminding anyone involved in selling online or offline about the process of getting the prospects to buy.
This formula has been used successfully in writing sales letter, designing web site content, and almost everything that is related to sales and marketing.
Take advantage of it right now.