Tips For Getting More Offline Customers
Some business owners are failing in their business strictly due to a lack of knowledge on their behalf.
You see more business owners are good at what they do, but they are terrible at marketing their products and services.
With that being said, I think it's safe to say that whatever business you "think" you're in...
you're really in the MARKETING business.
(Catch my drift?) Yes you see, it doesn't matter how good your product or service is.
If you don't know how to attract people to your business, then (excuse my French)...
your products is as good as squat.
If this is tough to swallow, I know how you feel.
But it's a realization that has taken me way too long to understand.
And hopefully it's something that you can understand today.
I want to share with you some of my favorite forms of marketing that I think you can benefit from.
Here's the first tip: 1) Joint Ventures Joint venture marketing is a wonderful way to promote yourself and your business for free.
What you want to do is seek out a businesses in your area that are similar to what you are selling (but is in a non-competitive niche), and strike up a proposition regarding acquiring new customers.
What you don't want to do is ask a rival competitor if they would like to partner up.
Lol...
surprisingly, some business owners actually make this mistake.
I know of some people who's entire business is built around joint venture marketing.
This is all that they do to promote their business.
Now while it is quite possible that their marketing campaign may soon squander sometime in the future due to market saturation, they profiting heavily based on the joint venture technique.
Here's another technique that you should consider: 2) Newsletters You can start a paper and ink newsletter that you send to your customers on a monthly basis.
Stick to giving solid information (not a sales pitch) to your customers that they will deem relevant and informative.
Then, include inside of your newsletter a run-down on some of the products or services that you think they will be interested in.
So if you own a bakery business, you can start a newsletter structured around baking tips that the average person probably doesn't know about.
Your customers will be thankful for the tips, and will more than likely visit your bakery shop more often than they usually do.
One trick to making this technique work is to include a coupon inside of your newsletter.
Tell your customers that they can redeem this coupon at your bakery to get a free gift also.
It doesn't matter what business you're in...
you can use newsletters to your advantage.
Be sure to take these tips and use them to your advantage in your marketing campaigns.
Good luck with marketing your business.