Article Marketing is a simple, effective low cost method to bring very high quality visitors to your website. You can establish yourself as an authority in the industry, and build trust with your audience through articles. You don't have to be an expert writer to have an effective article campaign.
The most important aspect of any article is to avoid the sales pitch or buzz around the product you are trying to promote.
Article Marketing should provide valuable and informative content and be educational at best. You want to provide content that will be valuable to the reader. You are trying to build a relationship with them, and don't want to turn them off with your sales pitch.
You are not advertising a product - You are advertising yourself!
This is a different advertisement whereby you are selling yourself as an expert and valuable resource to your reader - without directly stating it!!
When writing any article, you want to base the article around one or two main long-tail keywords, one of which should be used in the headline of your article. Your articles should be based upon content, and you can use the resource box at the end of the article to promote your website, blog, lead capture page etc... where the reader can visit you to obtain further information on the writer and your product.
Article Marketing offers many advantages over other methods of advertising such as PPC (Pay-Per-Click), as the article itself is promoting yourself as an expert, whereas traditional ads simply do not do this, so you are already building trust and credibility with your reader, so when you do speak or communicate with a lead, there will be greater name recognition and you will sponsor more of the people who came to your site after reading one of your articles. This is an very effective method of Attraction Marketing.
It is important to write not just one article but a series of articles, so you have a collection of content for future use, should you wish to write your won blog, create your own website etc... as you take your marketing to the next level.
Remember that each and every additional piece of content whether it be writing articles, blogs, videos increase the value of yourself and therefore your business, and Article Marketing is free, so if you are new to Internet Marketing this is a great route to follow as your build your business.
The most important aspect of any article is to avoid the sales pitch or buzz around the product you are trying to promote.
Article Marketing should provide valuable and informative content and be educational at best. You want to provide content that will be valuable to the reader. You are trying to build a relationship with them, and don't want to turn them off with your sales pitch.
You are not advertising a product - You are advertising yourself!
This is a different advertisement whereby you are selling yourself as an expert and valuable resource to your reader - without directly stating it!!
When writing any article, you want to base the article around one or two main long-tail keywords, one of which should be used in the headline of your article. Your articles should be based upon content, and you can use the resource box at the end of the article to promote your website, blog, lead capture page etc... where the reader can visit you to obtain further information on the writer and your product.
Article Marketing offers many advantages over other methods of advertising such as PPC (Pay-Per-Click), as the article itself is promoting yourself as an expert, whereas traditional ads simply do not do this, so you are already building trust and credibility with your reader, so when you do speak or communicate with a lead, there will be greater name recognition and you will sponsor more of the people who came to your site after reading one of your articles. This is an very effective method of Attraction Marketing.
It is important to write not just one article but a series of articles, so you have a collection of content for future use, should you wish to write your won blog, create your own website etc... as you take your marketing to the next level.
Remember that each and every additional piece of content whether it be writing articles, blogs, videos increase the value of yourself and therefore your business, and Article Marketing is free, so if you are new to Internet Marketing this is a great route to follow as your build your business.