eBay uses keywords just like Google. eBay also has an algorythm, something that hasn't been around for very long on eBay. So it's now more important than ever, to make sure your title has the optimum amount of keywords in it to attract buyers to your listing. eBays search results now appear under best match. This means that the listing results are effected by what keywords are entered in to the search bar by the buyer. Here's an example of a title for your listing. Lets say were selling a Gucci leather jacker.
Title
Black leather jacket size large:
Now this isn't too bad but all the characters have not been used so you could add to this title. Lets see what someones keywords they may search with.
Search term
Leather jacket large:
Now our listing would rank well as all the keywords used in the search are in our title. But lets see some other examples to make our title better.
Search term
Mens leather jacket large:
Now our title wouldn't rank well as we do not have the word mens in our title. This is a strong keyword that we should have. So lets make our title as good as it can be. Remember your title doesn't always have to make sense, it just needs to be relevant to what you're selling.
Title
Mens Black leather Jacket Large 40 chest.
You can now see how all these appropriate keywords will rank your listing better and ideally on the first page. This will result in to more traffic. You need to always think about what someone will be searching if they were searching for you items. You can't always use all of them but try and use the best. Brand names are important so always use them if your item is made by a brand.
If we changed our title to - Gucci Mens Leather Jacket Large 40 Chest. Even if they potential buyer didn't use the brand name, the other keywords will make it rank high in the search and the brand name in the title will make it more desirable to the buyer scrolling down the listings. You can now see how important your title is eBay do all the hardwork to attract people to buy on the site but is down to you to make your listing as attarctive as it can be. If you're not too sure what you should put in your title, put in the main 1 or 2 keywords that your item is in the search bar and see what's already ranking well.
Title
Black leather jacket size large:
Now this isn't too bad but all the characters have not been used so you could add to this title. Lets see what someones keywords they may search with.
Search term
Leather jacket large:
Now our listing would rank well as all the keywords used in the search are in our title. But lets see some other examples to make our title better.
Search term
Mens leather jacket large:
Now our title wouldn't rank well as we do not have the word mens in our title. This is a strong keyword that we should have. So lets make our title as good as it can be. Remember your title doesn't always have to make sense, it just needs to be relevant to what you're selling.
Title
Mens Black leather Jacket Large 40 chest.
You can now see how all these appropriate keywords will rank your listing better and ideally on the first page. This will result in to more traffic. You need to always think about what someone will be searching if they were searching for you items. You can't always use all of them but try and use the best. Brand names are important so always use them if your item is made by a brand.
If we changed our title to - Gucci Mens Leather Jacket Large 40 Chest. Even if they potential buyer didn't use the brand name, the other keywords will make it rank high in the search and the brand name in the title will make it more desirable to the buyer scrolling down the listings. You can now see how important your title is eBay do all the hardwork to attract people to buy on the site but is down to you to make your listing as attarctive as it can be. If you're not too sure what you should put in your title, put in the main 1 or 2 keywords that your item is in the search bar and see what's already ranking well.