Ecommerce websites are taking over the internet as more and more online businesses creep into the market.
This is a highly competitive environment where companies once competing on a local or national scale, are now competing on a global scale.
This means that you have to be one step ahead of your competitors to dominate your industry, whether you are selling computer components or herbal remedies.
Ecommerce websites provide you with a shopping cart, enabling customers to view your products, make a selection and purchase what they want.
Superior customer service, affordable prices and fast shipping times aren't enough for you to grab a portion of the international market.
You need think out of the box, you need to ensure your website is SEO friendly and then take advantage of that to produce results.
If you are new to SEO, it's advisable to learn as much as you can, especially if you intend doing the majority of the website work yourself.
Ideally, if you can, hire a professional company that can achieve results for you and help you to promote your site to your target audience, helping you reap the rewards of success.
Your primary focus needs to be on your product pages.
These are the pages that will provide you with results and bring customers to your site.
Product pages need to be informative and accurate.
They need to have the right keywords to attract your audience, while proving to search engines that you are a trusted and reputable website.
Take advantage of the tags, use these to promote your page and make it SEO friendly.
Your next task is your URL's.
In most cases URL's are not customer focussed, they can be confusing and exceptionally non-user friendly.
Ensure you make all your URL's user friendly and related to the content they provide.
If you are selling computer components and you have a page on hard drives, for example, ensure your URL contains the words hard drive, making them easy to find in search results.
Navigation is one of the most important factors to take into consideration when designing your ecommerce website.
If you read the SEO recommendations on Google, you will find that navigation is at the top of the list.
This is something that needs to be planned and will not just fall into place as you proceed with your site, you need to have a plan set from the homepage to ensure your audience finds what they are looking for quickly and effectively.
Anyone looking for a specific product that arrives on your homepage should be able to find what they are looking for within a click or two of their mouse.
If they don't find it within a short time, they are just going to move on to the next site.
To ensure your site works and is aimed at your audience, make it convenient, save your customers time and energy when looking for any products that you supply.
Always offer your visitors the opportunity to join your newsletter mailing list.
This is such a fantastic feature and enables you to target your audience on a weekly basis.
Having email addresses of customers that are interested in the products you sell is hugely advantageous to your business and enables you to promote your new products and services regularly to people that are likely to buy.
Ensure all your images are of the highest quality and have appropriate links combined with the right keywords.
This can assist your ecommerce website being seen by the right audience when they are searching for products and services online.
Finally, always test, track and review your site on a regular basis.
This helps you make subtle changes that may be needed to improve your ranking.
Things like making your check out process seamless and easy, can improve your chances of a sale.
This is a highly competitive environment where companies once competing on a local or national scale, are now competing on a global scale.
This means that you have to be one step ahead of your competitors to dominate your industry, whether you are selling computer components or herbal remedies.
Ecommerce websites provide you with a shopping cart, enabling customers to view your products, make a selection and purchase what they want.
Superior customer service, affordable prices and fast shipping times aren't enough for you to grab a portion of the international market.
You need think out of the box, you need to ensure your website is SEO friendly and then take advantage of that to produce results.
If you are new to SEO, it's advisable to learn as much as you can, especially if you intend doing the majority of the website work yourself.
Ideally, if you can, hire a professional company that can achieve results for you and help you to promote your site to your target audience, helping you reap the rewards of success.
Your primary focus needs to be on your product pages.
These are the pages that will provide you with results and bring customers to your site.
Product pages need to be informative and accurate.
They need to have the right keywords to attract your audience, while proving to search engines that you are a trusted and reputable website.
Take advantage of the tags, use these to promote your page and make it SEO friendly.
Your next task is your URL's.
In most cases URL's are not customer focussed, they can be confusing and exceptionally non-user friendly.
Ensure you make all your URL's user friendly and related to the content they provide.
If you are selling computer components and you have a page on hard drives, for example, ensure your URL contains the words hard drive, making them easy to find in search results.
Navigation is one of the most important factors to take into consideration when designing your ecommerce website.
If you read the SEO recommendations on Google, you will find that navigation is at the top of the list.
This is something that needs to be planned and will not just fall into place as you proceed with your site, you need to have a plan set from the homepage to ensure your audience finds what they are looking for quickly and effectively.
Anyone looking for a specific product that arrives on your homepage should be able to find what they are looking for within a click or two of their mouse.
If they don't find it within a short time, they are just going to move on to the next site.
To ensure your site works and is aimed at your audience, make it convenient, save your customers time and energy when looking for any products that you supply.
Always offer your visitors the opportunity to join your newsletter mailing list.
This is such a fantastic feature and enables you to target your audience on a weekly basis.
Having email addresses of customers that are interested in the products you sell is hugely advantageous to your business and enables you to promote your new products and services regularly to people that are likely to buy.
Ensure all your images are of the highest quality and have appropriate links combined with the right keywords.
This can assist your ecommerce website being seen by the right audience when they are searching for products and services online.
Finally, always test, track and review your site on a regular basis.
This helps you make subtle changes that may be needed to improve your ranking.
Things like making your check out process seamless and easy, can improve your chances of a sale.