The Power of Client Testimonial Videos One of the most powerful marketing tools in the business world is word of mouth.
When someone other than you touts your business as being great, people are apt to listen.
After all, they expect you to say that your product or service is great; what matters is whether anyone else feels the same way.
That's where client testimonial videos come into play.
Testimonial videos are powerful marketing tools that every business should be taking advantage of.
You are sure to have three or four customers who would be willing to share their thoughts about how your business has helped them.
Capturing their story in a video can do wonders for your Web site, and for the volume of business you do.
Having a client testimonial clip on your site makes it more interesting.
People like to watch videos, and there is a good chance, in your testimonial video, that they will be hearing from people they can relate to.
After all, they are likely seeking some of the same solutions or may be in similar positions.
That alone can help sell your services.
Additional reasons to consider having a client testimonial video on your site include the way it will help to increase the credibility of your business, as well as helping to make potential customers feel more confident.
If they feel confident about your services, they are more likely to give you their business.
Client testimonial videos are an easy avenue for growing your business.
Satisfied customers are usually quite happy to participate in the videos and, by doing so, can help to create new customers.
They videos are literally a process for harnessing the power of word-of-mouth marketing and capturing it in a short video for your site.
What could be better than putting your clients on camera, talking about how good your company is?