Business Cards and Your Small Business
If you don't have any then you need to get some quick if you are serious about getting the word out about your small business.
Whether you decide to buy some, or create them for yourself, they are a very important part of any business.
Let's start with the basics for getting these correct.
The size of business cards shouldn't exceed 3 1/2 by 2 inches (which is 8.
89 by 5.
08cm); anything bigger won't fit into a wallet or most business card holders.
The information you show should have the basics: name, company name, address, contact number, email, website and tag line if your business have one.
You may miss off some or include other information; it all depends on your type of business and the message you want to get across to your potential customer.
When looking at any business card it should do the following: tell the reader the company name or website, contact number, contact name and email, more information the better but do not overload it to make it look cramped.
This little card should represent your small business even if you are not there physically; it should showcase your products or service to your potential customer.
Your card should be telling this individual what he or she needs to know because you are not there to.
Never assume the reader will know something about you or your small business, don't think that there's no need to put certain details on your business card because you will tell them that piece of information.
Forget it, why, because that person you were or are going to speak to will forget most or even all the information you tell them, especially if they are not interested in what you have to offer, all they will have to remind them of you is your business card.
Let your business card speak your message to anyone who comes into contact with it.
This very important little card is not just a small piece of card that holds important information about you and your small business it is also a mobile advertising advert.
Many small businesses can't afford advertising in the beginning which is understandable, yet forget that they can get the word out about their business by utilizing this form of medium.
They either have them and don't give them out or don't have any full stop; needless to say these cards are very easy to be overlooked in all the hustle and bustle of work life.
Each business card potentially holds a lot of serious advertising opportunities for any small business.
You do not know who will come into contact with it and that is why you should give them out life your life depended upon it.
Plus don't be tight with them give out say two or even three to one person.
Merely tell the person to pass them on to people in their social circle.
This simple card could end up in the hands of a person that could bring you the biggest order of your life.
Your business card is an extension of your small business, so utilise this little advertising platform to its fullest.