As a consumer we all like to have easy access to the things that we desire.
There are so many fantastic goods and services available to us now compared to just 50 years ago that merchants have had to make the transition from us wanting something to us getting something a faster and faster process to keep up with demand.
So what has changed in the last 50 years which has allowed merchants to bring us the world on a plate? Internet The internet is most important innovation the world has ever known.
For merchants it has meant that consumers can access products and services from home or even on the move from their mobile phones.
Every business will have an online presence in the coming years because it is the easiest and most popular way for people to buy stuff.
You know that now you can click a button online and receive what you want the next day from your door step.
Market Research In the past merchants would have to rely on a significant amount of guess work to know what consumers want.
But around about the 60's advertising took on a scientific edge which managed to perfect the art of knowing what we want.
By doing this we have less pointless adverts thrust in our direction and more specific information targeted at our desires.
This may be a little scary but it does indeed cut down the time between desiring and acquiring.
The worry is when advertising starts to influence our desires to the extent that we are convinced that we want something we don't need.
Payment Services The financial cog which connects consumer bank accounts to online businesses is another key ingredient.
Things like online credit card processing and money transfer services allow us to securely transfer money to our chosen merchant.
A payment service provider works to converse between even the smallest one man business owner and many banks around the world.
Without this there would be a lot of carrier pigeons carrying rolls of 20's flying above our heads.
Infrastructure In the past the logistics of commerce held up the import, export and eventually delivery of goods and services to the consumer.
With a massive infrastructure of both communications and transport networks now engulfing us, we have the structure to get your Chinese tree bark onto your orchids in record time.
There are so many fantastic goods and services available to us now compared to just 50 years ago that merchants have had to make the transition from us wanting something to us getting something a faster and faster process to keep up with demand.
So what has changed in the last 50 years which has allowed merchants to bring us the world on a plate? Internet The internet is most important innovation the world has ever known.
For merchants it has meant that consumers can access products and services from home or even on the move from their mobile phones.
Every business will have an online presence in the coming years because it is the easiest and most popular way for people to buy stuff.
You know that now you can click a button online and receive what you want the next day from your door step.
Market Research In the past merchants would have to rely on a significant amount of guess work to know what consumers want.
But around about the 60's advertising took on a scientific edge which managed to perfect the art of knowing what we want.
By doing this we have less pointless adverts thrust in our direction and more specific information targeted at our desires.
This may be a little scary but it does indeed cut down the time between desiring and acquiring.
The worry is when advertising starts to influence our desires to the extent that we are convinced that we want something we don't need.
Payment Services The financial cog which connects consumer bank accounts to online businesses is another key ingredient.
Things like online credit card processing and money transfer services allow us to securely transfer money to our chosen merchant.
A payment service provider works to converse between even the smallest one man business owner and many banks around the world.
Without this there would be a lot of carrier pigeons carrying rolls of 20's flying above our heads.
Infrastructure In the past the logistics of commerce held up the import, export and eventually delivery of goods and services to the consumer.
With a massive infrastructure of both communications and transport networks now engulfing us, we have the structure to get your Chinese tree bark onto your orchids in record time.