How do you create a traffic pulling blog? I am often asked that question.
You probably already know about blogging as a very effective tool for search engine optimization.
To help you with structuring a traffic pulling blog, I decided to write this article.
Just how do you structure a "traffic generating blog"? Basically, it consists of 2 simple things.
Ability to index content and ability to reach and communicate with audience.
If you remember, blogging was initially used by internet marketer as a indexing tool few years ago.
Even then most marketer underestimated it's ability and underused the tool.
I wonder if you've already began to notice the fact how blogging has gone from just a fad to phenomenon.
1.
Setting up your blog Before you start blogging, you have to set up/install your blog.
The easiest way to install blog on your website is by using Fantastico and wordpress combination.
Most hosting companies have cpanel and fantastico installed for their customer's ease.
Fantistco will help you install wordpress blog in 5 minutes.
2.
Setting up bare bone SEO structure for the blog.
After installation, you have to start with basic setting.
Things like Permalink structure, which will define the links generation by the blog.
You should also install few good plugins like "All in one SEO", "google sitemap" plugin.
3.
Using indexing tool properly Indexing is done by pinging different services all over the net.
Wordpress uses pingomatic.
com to ping multiple services.
What these pinging services do is that they let the search engines know of the updated content.
You'll also find many websites, giving out a list of 60-80 different pinging services.
Often you'll find many blogger's suggest you to add the list into pinging list of wordpress publishing.
If you are dding that, then you should remove the pingomatic option and paste the links manually in it's place.
Understand there's 2 kinds of pinging used by wordpress.
1.
The main ping when new content is posted.
2.
Secondary ping whenever you do any kind of update on your blog (Editing existing post).
If possible, you should check out few plugins (like ping optimizer) to avoid too many pinging possibilities.
This will help you by not getting banned by ping services.
4.
Ability to reach and communicate.
The most underused tool of blogging is it's ability to communicate with others.
People use blogging as indexing tool or ranting tool, but they tend to forget about the communication.
Using blog will give you chance to connect with future prospects, readers and customers.
Think of it as tool to bridge gap of communication between you and your readers.
5.
Promoting a blog.
If you've been blogging for some time, then you must have heard of one of the most popular myth that surrounds blogging is "Good content will bring readers".
Even with indexing tool and a great SEO tool, your blogging activities needs to be promoted to generate good traffic.
Connecting with others, article marketing and all the simple techniques can be used as promotion methods for blogging.
Again, talking about promotion is bit out of scope of this article.
We'll discuss promotion in our future articles.
I'll bet you'll find it's easier to promote a blog than a static website or a mini-site.
You probably already know about blogging as a very effective tool for search engine optimization.
To help you with structuring a traffic pulling blog, I decided to write this article.
Just how do you structure a "traffic generating blog"? Basically, it consists of 2 simple things.
Ability to index content and ability to reach and communicate with audience.
If you remember, blogging was initially used by internet marketer as a indexing tool few years ago.
Even then most marketer underestimated it's ability and underused the tool.
I wonder if you've already began to notice the fact how blogging has gone from just a fad to phenomenon.
1.
Setting up your blog Before you start blogging, you have to set up/install your blog.
The easiest way to install blog on your website is by using Fantastico and wordpress combination.
Most hosting companies have cpanel and fantastico installed for their customer's ease.
Fantistco will help you install wordpress blog in 5 minutes.
2.
Setting up bare bone SEO structure for the blog.
After installation, you have to start with basic setting.
Things like Permalink structure, which will define the links generation by the blog.
You should also install few good plugins like "All in one SEO", "google sitemap" plugin.
3.
Using indexing tool properly Indexing is done by pinging different services all over the net.
Wordpress uses pingomatic.
com to ping multiple services.
What these pinging services do is that they let the search engines know of the updated content.
You'll also find many websites, giving out a list of 60-80 different pinging services.
Often you'll find many blogger's suggest you to add the list into pinging list of wordpress publishing.
If you are dding that, then you should remove the pingomatic option and paste the links manually in it's place.
Understand there's 2 kinds of pinging used by wordpress.
1.
The main ping when new content is posted.
2.
Secondary ping whenever you do any kind of update on your blog (Editing existing post).
If possible, you should check out few plugins (like ping optimizer) to avoid too many pinging possibilities.
This will help you by not getting banned by ping services.
4.
Ability to reach and communicate.
The most underused tool of blogging is it's ability to communicate with others.
People use blogging as indexing tool or ranting tool, but they tend to forget about the communication.
Using blog will give you chance to connect with future prospects, readers and customers.
Think of it as tool to bridge gap of communication between you and your readers.
5.
Promoting a blog.
If you've been blogging for some time, then you must have heard of one of the most popular myth that surrounds blogging is "Good content will bring readers".
Even with indexing tool and a great SEO tool, your blogging activities needs to be promoted to generate good traffic.
Connecting with others, article marketing and all the simple techniques can be used as promotion methods for blogging.
Again, talking about promotion is bit out of scope of this article.
We'll discuss promotion in our future articles.
I'll bet you'll find it's easier to promote a blog than a static website or a mini-site.