If you're not blogging for your commercial real estate business - you should be! Blogs allow you to generate leads, be seen as an expert in your niche, develop an effective Internet strategy and create a "buzz".
But what exactly is a blog and how can you get one? Below are a few basics:
Start out by playing with an application and simply have fun! Good luck and drop me an email with your blog name and address and I will check it out.
But what exactly is a blog and how can you get one? Below are a few basics:
- What is a Blog? A blog is somewhat like a website only they are easier to create and maintain.
Additionally depending upon your desire to learn and your technical ability level there can be little or no cost involved.
A blog is a software platform that allows individuals and companies with little or no technical experience to publish, maintain and update content without having to hire and use a webmaster.
The activity of updating a blog is known as blogging and the owner of the blog is known as a blogger.
A commercial real estate brokers blog generally represents the blog owners personality as well as relevant and useful informational content. - Why should I have one? Blogs have become popular because they allow you to be seen as an expert, maintain prospect relationships, market to a wider audience, and receive feedback to name a few.
Ideally a blog will drive prospects to you!Let's face it, we are in an era where cold calling is no longer as effective as it once was.
90% of professionals including CEO's turn to the internet when attempting to get solutions to their commercial real estate problems.
If you are not online with a web presence you will not be considered.
Blogs are picked more easily by the search engines (Google, Yahoo and etc...
) and when you blog regularly you will be rewarded with better placement.
This means when a prospect is searching for your service you will hopefully show up on page 1 of the search engine results. - How do I get one?There are a wide variety of Blogging formats available but the two I recommend are Blogger and WordPress.
Start out by playing with an application and simply have fun! Good luck and drop me an email with your blog name and address and I will check it out.