Three reasons why every business should have a blog.
1.
Every business should have a blog for free advertising.
Lets say you own an ice cream shop and you got a new flavor.
Instead of paying a newspaper for advertising, you can now share your new product on your blog for free! You always want to sound conversational in a blog.
Don't let people know you are advertising to them.
No one likes to read advertisements but most people like to read something interesting.
Make your advertisement very interesting.
This will keep them reading about your products or services.
2.
Every business should have a blog for getting feedback.
Having a blog gives people the ability to comment on your product.
If they like your product each comment serves as a testimonial.
What business wouldn't want free testimonials? If you get a negative comment, every now and then, it's okay.
This gives you the opportunity to: A.
Find out how you can improve B.
Take care of your customer complaints for everyone to see When you get a negative comment you have the chance to show the world that you care about the opinions and feelings of those you do business with.
This lets people know that you're not just a money motivated business that doesn't mind stepping on peoples' feet.
By properly responding to negative comments you can significantly improve your customer retention.
3.
Blogs are valuable because they make businesses seem more personable.
You can't develop a strong rapport with a business.
You build rapport with people.
By having human characteristics you can develop relationships, trust, communication, and strong friendships.
When a business creates a blog it creates a personable voice.
It creates a means of communication that turns that business from a heartless, uncaring, money oriented business to a friend with feelings who cares about the people it interacts with.
By creating a blog your business can establish a human-like presence that can significantly help establish strong loyalty from your customer base.
Use your blog wisely and let your business take on a humanistic presence that allows for free advertising and valuable feedback.
1.
Every business should have a blog for free advertising.
Lets say you own an ice cream shop and you got a new flavor.
Instead of paying a newspaper for advertising, you can now share your new product on your blog for free! You always want to sound conversational in a blog.
Don't let people know you are advertising to them.
No one likes to read advertisements but most people like to read something interesting.
Make your advertisement very interesting.
This will keep them reading about your products or services.
2.
Every business should have a blog for getting feedback.
Having a blog gives people the ability to comment on your product.
If they like your product each comment serves as a testimonial.
What business wouldn't want free testimonials? If you get a negative comment, every now and then, it's okay.
This gives you the opportunity to: A.
Find out how you can improve B.
Take care of your customer complaints for everyone to see When you get a negative comment you have the chance to show the world that you care about the opinions and feelings of those you do business with.
This lets people know that you're not just a money motivated business that doesn't mind stepping on peoples' feet.
By properly responding to negative comments you can significantly improve your customer retention.
3.
Blogs are valuable because they make businesses seem more personable.
You can't develop a strong rapport with a business.
You build rapport with people.
By having human characteristics you can develop relationships, trust, communication, and strong friendships.
When a business creates a blog it creates a personable voice.
It creates a means of communication that turns that business from a heartless, uncaring, money oriented business to a friend with feelings who cares about the people it interacts with.
By creating a blog your business can establish a human-like presence that can significantly help establish strong loyalty from your customer base.
Use your blog wisely and let your business take on a humanistic presence that allows for free advertising and valuable feedback.