A product launch program is essential to generate interest and expectation in the target group.
This is the critical phase of any marketing exercise and the secret lies in designing a winning product launch strategy.
The three tips below will help you crystallize an effective and winning product launch strategy.
1.
Consider the movies Learn from the way movies promote their product i.
e.
, the movies themselves.
Weeks, or sometimes even months before the actual release date, enough buzz is created through Television, the print media and every other possible arena.
They do not forget to include some snap shots, music bits etc.
When the exercise is repeated time and again, the market becomes ripe for the release and the theater counters will witness milling crowd.
This philosophy should be copied on to every winning product launch strategy.
2.
Use of Ingenuity and skill When you are targeting your list during the pre-launch phase, your skill and ingenuity counts a lot.
We have seen a number of e-mails proclaiming that a particular high value product will be withdrawn from the shelves after selling 50 or 100 units and they will vouch that , you can never get it again 3.
Taking your list into confidence Write to your list on the advantages and benefits of the product you are about to launch.
Emphasize on how loyal your list has been to you and your eagerness to reward them.
Throw in a large amount of incentives for them to buy.
This product launch strategy will spread the word and help in a healthy flow of cash.