Earlier in this decade, a unique form of blogging began to materialize.
Video became the fundamental content of the blog, supported by complimentary text and images.
In computer terminology, the twinning of blogging and video use became known as a vlog.
Society in our digitized age is very familiar with video clips, particularly in the music sphere or amateur clips showing humorous family moments which are shared over national television.
Video segments have also grown in popularity over the internet, with users being offered free segments to add content to their particular website.
The creation of video blog software has added to the widespread use of video clips in websites and blogs.
Video segments can be produced by individual bloggers with the use of digital cameras, even mobile phones or webcams.
Many companies also now produce their own video in a prevailing trend to cut marketing costs.
The content of a blogsite can be greatly enhanced with the addition of video clips, and can be a powerful medium for transmitting a certain message or discussing current issues.
For companies and businesses this is a great chance for advertizing products and services visually.
The last year has seen a rise in the number of corporate presenters.
The objective is to provide the visitor or user to the website with information as soon as he or she logs in or arrives.
The visitor is also directed to peruse satisfied customer testimonials, advised about current offers and specials online.
The presenter approach humanizes the company being represented and adds greater trust to the company and their products.
It may be that the present blogosphere will shortly become the vlogosphere and the video blog will become the norm.
There is already an abundance of video blog software available to assist you when building your blog.