As the internet continues to proliferate at the rapidest data archiving speed, the science (& art) of search engine optimization also continues to evolve. Essentially, it is almost all about Google because data from October indicates the search engine to occupy 66.9 % of the search engine market. For a perspective on the volume of data collecting, consider the fact that in an average, around 1.6 million visitors around the world resort to Google with their queries every second! The search engine has various sets of protocols to manage this huge data demand. It operates by a system of interconnected algorithms, the core secrets of which are solely privileged information for the Google insiders.

Focusing on practicality

However, although most of the algorithm iceberg is under waters, yet the tip of it is also critically important. This tip of information refers to the official press releases and chats on the webmaster forum by the Google executives. This is why it is important to find a SEO service keeping track of the latest developments in Google. Also, internet marketers have yet another way to decode the quality parameters of Google, which is by practical application. By following intuitive strategies based on the accurate interpretation of the latest trends, marketers develop effective strategies and analyze the outcome. Of course, one needs to wait for one month at least to get results because this is the minimum time gap between two consecutive deep crawls.

Interpreting search indexing

Google has a system of organized crawling (or indexing) of web resources through special programs called crawlbots. There are essentially three types of crawling. First, there are the millions of specific crawling every second as indicated above in the start. Next, there are the fresh crawls that conduct comprehensive indexing but do not look very deep into the various quality parameters of the site. The search engine has a system of at least one fresh crawl at least once a week. Next, and the most comprehensive indexing is the deep crawl. In this protocol, the search engine looks critically into the quality adherence properties of websites. You need to find the Search Engine Optimization service that can develop effective strategies that integrate all the three above indexing requirements.

Finally, you need to verify that the marketer keeps up with the latest trends in Google policies. You need to ask critical questions to verify this. Enquire whether the company is aware in the interpretation of the Hummingbird algorithm update. This birthday release on September 27, 2013 introduced marketers to the necessity of developing meaningful content, enriching the 'human reader' with accurate information. Just providing information would not be sufficient though. The marketer has to develop engaging contents. Also, enquire whether the SEO service is keeping tracks of the developments in semantic optimization. Understanding this core concept of the hummingbird is essential in designing the most advanced online marketing ideas.