For the mom entrepreneur, one of the best things about the Olympics is watching the "mommy" athletes, hearing their stories, and relating to them.
With fifty percent of the people watching the Olympics this year being women, no doubt, women are getting far more out of the Games than just the fun of watching a sporting event.
Because of this, advertisers are marketing directly to women by spotlighting female special interest groups.
One such group is mom Olympic athletes.
While the exact number of "mommy" athletes at the Games is unknown, the U.
S.
team has 286 women competing this year.
Of that group, 20 are moms.
As a small business coach and consultant to entrepreneurial women starting up businesses worldwide, I work with many mom entrepreneurs.
The biggest challenges I face with these women include helping them: + see beyond their role as mom, + understand that being a mother does not mean they have to give up on their dreams, + see that they don't have to wait until after their children are grown to follow their aspirations, + and understand that it's never too late and they are never too old to start up a business.
Mom Olympic athletes provide inspiration to mom entrepreneurs by exemplifying three important messages: 1.
You don't have to give up your aspirations to be a mother.
China's Xian Dongmei was the first mother to capture a gold medal at the Olympics (in judo).
Melanie Roach of the U.
S.
, a 119-pound weightlifter, finished sixth in her event.
She is the mother of three, and one of her children is autistic.
Japanese judo icon Ryoko Tani has won medals at five different Olympics, her most recent time as a mother.
The 2008 "mommy" athletes are showing women entrepreneurs worldwide that motherhood does not mean you have to give up on your entrepreneurial dreams, and telling daughters around the world that it's okay to keep growing, striving, and being who you are.
2.
Ambition is not a dirty word.
These women athletes are teaching us that it is perfectly all right to be ambitious, determined, and impressive on a grand-scale
With fifty percent of the people watching the Olympics this year being women, no doubt, women are getting far more out of the Games than just the fun of watching a sporting event.
Because of this, advertisers are marketing directly to women by spotlighting female special interest groups.
One such group is mom Olympic athletes.
While the exact number of "mommy" athletes at the Games is unknown, the U.
S.
team has 286 women competing this year.
Of that group, 20 are moms.
As a small business coach and consultant to entrepreneurial women starting up businesses worldwide, I work with many mom entrepreneurs.
The biggest challenges I face with these women include helping them: + see beyond their role as mom, + understand that being a mother does not mean they have to give up on their dreams, + see that they don't have to wait until after their children are grown to follow their aspirations, + and understand that it's never too late and they are never too old to start up a business.
Mom Olympic athletes provide inspiration to mom entrepreneurs by exemplifying three important messages: 1.
You don't have to give up your aspirations to be a mother.
China's Xian Dongmei was the first mother to capture a gold medal at the Olympics (in judo).
Melanie Roach of the U.
S.
, a 119-pound weightlifter, finished sixth in her event.
She is the mother of three, and one of her children is autistic.
Japanese judo icon Ryoko Tani has won medals at five different Olympics, her most recent time as a mother.
The 2008 "mommy" athletes are showing women entrepreneurs worldwide that motherhood does not mean you have to give up on your entrepreneurial dreams, and telling daughters around the world that it's okay to keep growing, striving, and being who you are.
2.
Ambition is not a dirty word.
These women athletes are teaching us that it is perfectly all right to be ambitious, determined, and impressive on a grand-scale